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Category Archives: Social Networking
Twitter to focus more on companies
Earlier this week, Twitter announced that it is to revamp some features of its site in order to give more focus to companies. The company has become increasingly reliant upon advertising revenue, with the main money source currently coming from … Continue reading
Posted in E-Commerce, How-To: Social Networking, Social Commerce, Social Media, Social Networking, Twitter
Tagged brand customisation, brand loyalty, coca-cola, Disney, engagement, hashtag, promoted tweets, Social Media, social media platforms, twitter blog
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The internet – the domain of oligarchs?
I have recently read in a blog post, that Facebook has now become the same size of the Internet in 2004. There have been an inordinate amount of statistics thrown at us about Facebook’s sheer mass and dominance. Rarely a … Continue reading
Posted in E-Commerce, Facebook, Social Media, Social Media, Social Networking, Thoughts & Opinions
Tagged convenience, customer perception, Facebook, Google, internet freedom, Social Media
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The web …it’s a people business now
With Twitter and other social networking tools, the convergence of our online and offline lives has never been more real. It is becoming second nature to go online to communicate with friends. With so many apps and services now available … Continue reading
Posted in Facebook, General, How-To: Social Networking, M-Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions
Tagged brand advocacy, citizen journalism, data, digital platforms, mobile strategy, social media success
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Let your customers buy from you without having to leave Facebook..and your quids in!
Not so long ago, Facebook was a mere social networking tool. Businesses had started to see it as a marketing tool or a customer service portal, but not much more. Nowadays, the more savvy businesses, both large and small, see … Continue reading
Posted in E-Commerce, Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Networking
Tagged E-Commerce, f-commerce, Facebook, multichannel retailing, online discounts and deals, Social Commerce, Social Networking
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Any content you create should always be worth sharing:
PR is about seeking third-party endorsement and conversation. The social web is about conversation and persuasion rather than pure broadcasting of advertising messages. Social media takes away the control that was the norm for traditional advertising. Now you need to … Continue reading
Posted in Facebook, How-To: Social Networking, Social Media, Social Media, Social Networking
Tagged Content, conversation, engage, measuring impact, measuring success in social media, PR, ROI, Social Media, social web
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Google helps you manage your own reputation online
Google has recently introduced a tool whereby we can keep track on what is being said about us on the Web. It is important to realise that much of your online reputation is out of your control. If you are … Continue reading
Posted in General, Services, Social Media, Social Networking, Thoughts & Opinions
Tagged Google Dashboard, online identity, online reputation management, remove content, reputation, super injunction
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F-commerce takes a number of different forms
As more and more companies embrace e-commerce on Facebook, we see there are different ways that organisations are using this new sales tool. If you have a product to sell, then most of your customers probably spend significant amounts of … Continue reading
Posted in How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking
Tagged Asos, CRM and facebook, customer advocacy, exclusive content for facebook, f-commerce, fans merchandise, m&s facebook, social commerce today, starbucks
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The challenges facing the social media guru in your company!
Social media is not about resources or budget. Both help but they do not define success. I hope we can all seek comfort in the fact that some of the leading organisations have very small social media teams. Nokia has … Continue reading
Selling on Facebook..you need to offer something extra
One of my favourite websites, Social Commerce Today, is a leader in documenting the latest developments in the world of social commerce, facebook commerce, and the psychology behind social shopping. As more and more brands realise the potential of social … Continue reading
Small companies can have the edge in social media:
I have great news. Social media need not be an expensive exercise. It is the opposite of throwing money at something, and waiting for the sales to flood in. A small outfit can make some big inroads into social media. … Continue reading