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Category Archives: Social Media
Any content you create should always be worth sharing:
PR is about seeking third-party endorsement and conversation. The social web is about conversation and persuasion rather than pure broadcasting of advertising messages. Social media takes away the control that was the norm for traditional advertising. Now you need to … Continue reading
Google helps you manage your own reputation online
Google has recently introduced a tool whereby we can keep track on what is being said about us on the Web. It is important to realise that much of your online reputation is out of your control. If you are … Continue reading
F-commerce takes a number of different forms
As more and more companies embrace e-commerce on Facebook, we see there are different ways that organisations are using this new sales tool. If you have a product to sell, then most of your customers probably spend significant amounts of … Continue reading
Posted in How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking
Tagged Asos, CRM and facebook, customer advocacy, exclusive content for facebook, f-commerce, fans merchandise, m&s facebook, social commerce today, starbucks
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The challenges facing the social media guru in your company!
Social media is not about resources or budget. Both help but they do not define success. I hope we can all seek comfort in the fact that some of the leading organisations have very small social media teams. Nokia has … Continue reading
Selling on Facebook..you need to offer something extra
One of my favourite websites, Social Commerce Today, is a leader in documenting the latest developments in the world of social commerce, facebook commerce, and the psychology behind social shopping. As more and more brands realise the potential of social … Continue reading
Measuring our social media efforts is the only way to improve them
Google Adwords is undoubtedly an excellent advertising tool. Not only does it provide relevant ads to users at the very moment they are looking for something, but from the advertiser’s point of view, a range of measuring tools enable them … Continue reading
Small companies can have the edge in social media:
I have great news. Social media need not be an expensive exercise. It is the opposite of throwing money at something, and waiting for the sales to flood in. A small outfit can make some big inroads into social media. … Continue reading
Who is going to be your in-house social media strategist??
In a few years time, the role “social media strategist” will be commonplace in any serious, forward-thinking organisation. At the moment, alarmingly, there seems to be a school of thought that a few meaningless tweets and a monthly blog post … Continue reading
A country has 1 currency; Facebook has at least 3…
Money is the obvious choice to settle a transaction. It is tried and tested. But with the advent of social media, money is no longer the only currency that can be used to facilitate business on the web. Our online … Continue reading