Category Archives: Search Engine Optimisation

SEO and Adwords..the 21st century sales team

Posted on Tuesday, 31 May 2011 by Paul McSweeney

Many forward-thinking businesses are increasingly reliant upon Google’s Adwords system, as a means of generating conversions. It makes complete sense for a whole number of reasons. The Adwords system is completely user-centric, whether you are someone typing in a search … Continue reading →

Posted in E-Commerce, General, M-Commerce, Search Engine Optimisation, Traditional Marketing | Tagged , , , , , , | Comments Off

Morello Digital – dusting off the ole corporate image..(hopefully!)

Posted on Friday, 25 March 2011 by Paul McSweeney

Social media is all about conversation, and conversations take place between humans. The companies that have achieved tangible success have grasped this from the outset. They have brought down the walls of their corporate offices, shed the old image, and … Continue reading →

Posted in General, How-To: Social Networking, Search Engine Optimisation, Social Media, Thoughts & Opinions | Tagged , , , , , , | Comments Off

Google Search to include social network posts

Posted on Friday, 18 February 2011 by Paul McSweeney

Google Social search was introduced in 2009. This was created to help us find more relevant public content from our broader social circle; given that the recommendation of a friend is the most powerful selling tool. Today this has taken … Continue reading →

Posted in Facebook, General, How-To: Social Networking, Search Engine Optimisation, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , | Comments Off

Could this be an alternative to Google?

Posted on Tuesday, 30 November 2010 by Paul McSweeney

The crux of social media’s staggering marketing success is the premise that people would rather make decisions based on information from trusted resources (ie, your Friends) than a commercial spokesperson. Facebook has recently announced a partnership with Bing to make … Continue reading →

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Social media SEO – going that extra mile to reach customers

Posted on Tuesday, 19 October 2010 by Paul McSweeney

Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural … Continue reading →

Posted in Facebook, Online Marketing, PPC Advertising, Search Engine Optimisation, Social Media, Thoughts & Opinions | Tagged , , , , , , , , , , , , , , , | Comments Off

SEO- we can help you get new business via your web site

Posted on Monday, 18 October 2010 by Paul McSweeney

Small business SEO (search engine optimization) is important for any small business trying to rank high in the search engines. A high rank means more people find you. The more people find you, the more you’ll sell. And we all … Continue reading →

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Making the social media opportunities work for you

Posted on Monday, 9 August 2010 by Paul McSweeney

One of your main online marketing strategies should be through Social Media outlets. Why? Because it’s 2010 and that’s just how it’s done. When using Social Media sites your main focus should be on sending direct targeted traffic to your … Continue reading →

Posted in E Mail Marketing, Online Marketing, Search Engine Optimisation, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , , , , , , , , | Comments Off

It's important to get the right partner for SEO

Posted on Monday, 2 August 2010 by Paul McSweeney

Have you ever been ripped off by Internet Marketing companies that claim they can “get your business onto the 1st page in Google” and then don’t deliver any results? Do you receive calls every day from companies that claim they … Continue reading →

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Google now lets you search images

Posted on Tuesday, 27 July 2010 by Paul McSweeney

Google has debuted their new visual search for Google Images (images.google.com).  It looks a lot like the image search function in Microsoft’s Bing.  Rather than a rip-off, though, Google’s search goes a step further than Bing and includes a lot … Continue reading →

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