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Category Archives: PPC Advertising
Measuring our social media efforts is the only way to improve them
Google Adwords is undoubtedly an excellent advertising tool. Not only does it provide relevant ads to users at the very moment they are looking for something, but from the advertiser’s point of view, a range of measuring tools enable them … Continue reading
Posted in General, How to: Facebook for Business, How-To: Social Networking, PPC Advertising, Social Media, Social Media
Tagged adwords, conversations, Google Analytics, increase your sales, landing pages, measuring tools, monitoring, ROI, search engine watch, Social Media, tracking
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Social Media Optimisation – using it to promote your content
When companies and individuals enter the Social Media and SEO arena, it’s often very tactical and tentative. Testing is fine of course, but making the effort to establish some kind of framework and process can reap big efficiency and effectiveness … Continue reading
Posted in Facebook, Online Marketing, PPC Advertising, Search Engine Optimisation, Social Media, Social Networking, Thoughts & Opinions
Tagged bloggers, communications, Content, end consumers, keyword optimisation, online PR, organic, PR, SEO, SERPs, social engagement, social media optimisation, website traffic
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Social media SEO – going that extra mile to reach customers
Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural … Continue reading
Posted in Facebook, Online Marketing, PPC Advertising, Search Engine Optimisation, Social Media, Thoughts & Opinions
Tagged Bing, digital media agencies, Facebook, Google, innovation, like, Online Marketing, organic search, paid search, placement strategies, search campaigns, SEO, social footprint, Social Media, Social Networking, Twitter
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Organic SEO- it's not free but well worth the time ..
Organic SEO is not a cheap option when it is done properly. However, the increase in traffic and leads is unbelievable. The ideal business scenario would be to rely purely on word of mouth and leads generated through Google organically. … Continue reading
Online Advertising continues to grow
It’s funny how coincidences occur on occasion. Yesterday I attended a useful course on the planning of digital marketing campaigns. As a company, we tend to focus on search and emails as the primary means of engaging with customers. We … Continue reading