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Category Archives: Online Marketing
Social Commerce- how to gauge the effectiveness of user-generated content
Here are two ways we recommend organizations measure real success. Do Before-and-After Comparisons It’s possible to compare key metrics – such as average order value, sales conversion, and traffic to the product page, among others – before and after user-generated … Continue reading
Social Location Marketing: How can it benefit in B2B?
As with so many channels within social media, social location marketing, the process of utilizing Social Location Sharing platforms such as Foursquare, Gowalla, MyTown and others as a marketing channel, seems most difficult for the B2B sector. Meanwhile, the opportunities … Continue reading
How to start benefiting from social commerce via Facebook
Facebook is where your customers are. And social commerce is rapidly on the increase. So we thought, we would put together a few ideas as to how you can meet in the middle of this growth; and benefit! 1) Integrate … Continue reading
Posted in Facebook, Online Marketing, Social Commerce, Social Media, Social Networking
Tagged E-Commerce, Facebook, like application, Social Commerce, trust
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The social future of loyalty rewards programmes
A new social twist on loyalty rewards programmes has been announced – the launch of Topguest, a new service that will allow people to use their favorite location-aware social networks for something more than tricksy points, badges, mayorships and the odd … Continue reading
Posted in Facebook, M-Commerce, Online Marketing, Social Commerce, Social Media, Social Networking, Thoughts & Opinions
Tagged cnet, Facebook, foursquare, Google, gowalla, location networks, location-based service, louis vuitton, loyalty programmes, luxury brands, marc jacobs, mobile vouchers, reward points, social networks, Sony, standard hotels, TechCrunch, Topguest, Twitter, whrrl, World Cup, yelp
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How to use Twitter for business: Case study:Pepsi
@Pepsi or @PepsiCo Pepsi may be a classic brand, but it’s using 21st century tools to collaborate and build relationships with customers. For years, PepsiCo, has had a toll-free number that consumers can call to share product feedback. People call … Continue reading
Advertisers embrace social networks
Advertisers and their agencies have embraced Facebook and Twitter, as social media reaches a size and scale few brands can ignore. Many leading brands have used some form of social media, which agencies contrast with traditional advertising slots bought on … Continue reading
Posted in Facebook, Online Marketing, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing
Tagged advertising agency, brand engagement, coca-cola, earned media, Facebook, pantene, promoted tweets, Social Media, social networks, traditional advertising, trending topic, Twitter, unilever
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10 tips on how to keep focused on social media marketing
Some of our clients tell us how frustrated they can get with all this social media stuff. Despite the hours they spend on it, they just don’t seem to engage in as many conversations as they had envisaged at the … Continue reading
Posted in E Mail Marketing, Facebook, Online Marketing, Search Engine Optimisation, Social Commerce, Social Media, Social Networking
Tagged Blog, brand promotion, channel optimization, enewsletter, engagement, Google Caffeine, Linkedin, measuring, SEO, Social Media, social media marketing, Twitter
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Social Commerce..it's the future. Try it!
Social networking has been growing exponentially and throughout that speedy process newer and newer platforms have been evolving and making a name for themselves in small niches. Marketers have realized there is money in this evolution and they are targeting … Continue reading
Posted in E-Commerce, Facebook, Online Marketing, Social Commerce, Social Media, Social Networking, Thoughts & Opinions
Tagged bazaarvoice, blogs, E-Commerce, Facebook, family, friends, Linkedin, marketers, peer-to-peer recommendation, purchasing decision online, Social Commerce, Social Networking, Twitter
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Social Media is only part of it..
In the digital age, everyone seems to be connected. In less than 20 years, the Internet has progressed from a means to communicate via e-mail to a far-flung network of Web pages and Web sites. It seems that everyone participates … Continue reading
Smartphones are making retailers think again.
Asda, the UK supermarket chain owned by Walmart, launched a new “price guarantee” campaign a few weeks ago. This enables shoppers to access a price comparison website to check their overall spending during the store against leading competitors such as … Continue reading
Posted in E-Commerce, Facebook, M-Commerce, Online Marketing, Social Commerce, Thoughts & Opinions, Traditional Marketing, World News
Tagged Asda, coupons, Facebook-commerce, geo-fencing, Heels, J Sainsbury, Levi's, My Supermarket, price comparison sites, PriceGrabber, Red Laser, retailing, Shop Savvy, ShopZilla, Tesco, Walmart, wireless marketing, Wm Morrison, Yahoo Shopping
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