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Category Archives: Online Marketing
2012 – multichannel, m-commerce, e-commerce – shopping opportunities galore!
A belated Happy New Year to everybody. While we read about the struggle retailers continue to face on the High St; online retailing is set for another year of bumper growth. According to IMRG, the trade body for internet retailers, … Continue reading
Social Media mimics real life
One of the main men in social media, Brian Solis, has just released some great research on how we use the tools that are available to us to network. Social Networks When the craze first started, we all frantically sought … Continue reading
Posted in E-Commerce, Facebook, How-To: Social Networking, Online Marketing, Social Media, Social Media, Thoughts & Opinions
Tagged brand engagement, Brian Solis, interest graphs, research.ly, Search Engine, social graphs, starbucks, the social network, Twitter
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Social Media means your company can punch way above it’s weight!
The online audience does not care about how large the company is that they are talking to. It is well down on the list of priorities; if at all. If you can provide your followers with original content and interesting … Continue reading
Posted in Facebook, How-To: Social Networking, Online Marketing, Social Media, Social Media
Tagged blogs, content marketing, innovative content, podcast, social media marketing, strategic content, video
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Social Media Optimisation – using it to promote your content
When companies and individuals enter the Social Media and SEO arena, it’s often very tactical and tentative. Testing is fine of course, but making the effort to establish some kind of framework and process can reap big efficiency and effectiveness … Continue reading
Posted in Facebook, Online Marketing, PPC Advertising, Search Engine Optimisation, Social Media, Social Networking, Thoughts & Opinions
Tagged bloggers, communications, Content, end consumers, keyword optimisation, online PR, organic, PR, SEO, SERPs, social engagement, social media optimisation, website traffic
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Social media SEO – going that extra mile to reach customers
Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural … Continue reading
Posted in Facebook, Online Marketing, PPC Advertising, Search Engine Optimisation, Social Media, Thoughts & Opinions
Tagged Bing, digital media agencies, Facebook, Google, innovation, like, Online Marketing, organic search, paid search, placement strategies, search campaigns, SEO, social footprint, Social Media, Social Networking, Twitter
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SEO- we can help you get new business via your web site
Small business SEO (search engine optimization) is important for any small business trying to rank high in the search engines. A high rank means more people find you. The more people find you, the more you’ll sell. And we all … Continue reading
Posted in E Mail Marketing, Facebook, Online Marketing, Search Engine Optimisation, Traditional Marketing
Tagged Search Engine Optimisation, SEO, seo agency, social marketing, Social Media, Social Networking
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5 simple steps to building your social media marketing plan
When any new technology gets rolled out — whether it’s e-mail, text messaging or social media — it takes some time for best practices and effective strategies to cement themselves. And while many businesses (of all sizes) are still looking … Continue reading
Posted in E Mail Marketing, Facebook, Online Marketing, Social Media, Social Networking, Traditional Marketing
Tagged best practice, blog post, email marketing, Facebook, marketing success, newsletter, Social Media
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The future of f-commerce being played out..
So P&G are developing quite a taste for f-commerce – selling on Facebook. In the UK, with their Amazon-powered Facebook store for the makeup of makeup artists brand Max Factor, and in the US, now a Facebook Campaign Store to support … Continue reading
Posted in Facebook, Online Marketing, Social Commerce, Social Media
Tagged advertising, Amazon, customer service, f-commerce, f-commerce solution providers, Facebook, facebook campaign stores, Old Spice, P&G, Social Commerce
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Making the social media opportunities work for you
One of your main online marketing strategies should be through Social Media outlets. Why? Because it’s 2010 and that’s just how it’s done. When using Social Media sites your main focus should be on sending direct targeted traffic to your … Continue reading
Posted in E Mail Marketing, Online Marketing, Search Engine Optimisation, Social Media, Social Networking, Thoughts & Opinions
Tagged blogs, digg, forums, links, online exposure, page rank, reddit, rss feed, SERPs, social bookmarking, Social Media, Social Networking, stumbleupon, technorati
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