Category Archives: E Mail Marketing

SEO- we can help you get new business via your web site

Posted on Monday, 18 October 2010 by Paul McSweeney

Small business SEO (search engine optimization) is important for any small business trying to rank high in the search engines. A high rank means more people find you. The more people find you, the more you’ll sell. And we all … Continue reading →

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Selling on Facebook – the issues that need addressing

Posted on Friday, 15 October 2010 by Paul McSweeney

Facebook is fast becoming one of the biggest digitial shopping malls around. Today, we take a look at some of the main issues sellers face: Why Sell on Facebook: A: 500M+ users, 50% log on every day, web’s most visited … Continue reading →

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5 simple steps to building your social media marketing plan

Posted on Tuesday, 7 September 2010 by Paul McSweeney

When any new technology gets rolled out — whether it’s e-mail, text messaging or social media — it takes some time for best practices and effective strategies to cement themselves. And while many businesses (of all sizes) are still looking … Continue reading →

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Making the social media opportunities work for you

Posted on Monday, 9 August 2010 by Paul McSweeney

One of your main online marketing strategies should be through Social Media outlets. Why? Because it’s 2010 and that’s just how it’s done. When using Social Media sites your main focus should be on sending direct targeted traffic to your … Continue reading →

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It's important to get the right partner for SEO

Posted on Monday, 2 August 2010 by Paul McSweeney

Have you ever been ripped off by Internet Marketing companies that claim they can “get your business onto the 1st page in Google” and then don’t deliver any results? Do you receive calls every day from companies that claim they … Continue reading →

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Social Commerce- how to gauge the effectiveness of user-generated content

Posted on Tuesday, 20 July 2010 by Paul McSweeney

Here are two ways we recommend organizations measure real success. Do Before-and-After Comparisons It’s possible to compare key metrics – such as average order value, sales conversion, and traffic to the product page, among others – before and after user-generated … Continue reading →

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Attract more customers through a relevant newsletter

Posted on Wednesday, 7 July 2010 by Paul McSweeney

Many of us subscribe to online newsletters and attend events to increase our business knowledge.  Some companies have even combined the two to great effect. Perhaps you could do the same for your customers? Your customers are no doubt hungry … Continue reading →

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10 tips on how to keep focused on social media marketing

Posted on Monday, 28 June 2010 by Paul McSweeney

Some of our clients tell us how frustrated they can get with all this social media stuff. Despite the hours they spend on it, they just don’t seem to engage in as many conversations as they had envisaged at the … Continue reading →

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Some tips on social media best practice for business.

Posted on Thursday, 24 June 2010 by Paul McSweeney

Social networks and blogs are changing how consumers find places and services, how and where they share their experiences, and eventually, where they will spend their time and money. Without an understanding of, and participation in, social networks, you can … Continue reading →

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How to keep selling online through the economic downturn

Posted on Wednesday, 23 June 2010 by Paul McSweeney

After years of growth rates of in the double digits, e-commerce sales are projected to increase at a single-digit pace from now until 2012. There are two forces acting toward this trend: the economic downturn has added additional downward pressure … Continue reading →

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