Category Archives: M-Commerce

2012 – multichannel, m-commerce, e-commerce – shopping opportunities galore!

Posted on Sunday, 8 January 2012 by Paul McSweeney

A belated Happy New Year to everybody. While we read about the struggle retailers continue to face on the High St; online retailing is set for another year of bumper growth. According to IMRG, the trade body for internet retailers, … Continue reading →

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Groupon – the dot com boom (and bust) all over again?

Posted on Friday, 11 November 2011 by Paul McSweeney

We could not let the working week draw to a close without mentioning the IPO on the New York Stock Exchange of Groupon. The company raised $700 million after increasing the size of its initial public offering, becoming the largest … Continue reading →

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Have you honed your SoLoMo strategy?

Posted on Sunday, 23 October 2011 by Paul McSweeney

The key to Apple’s success was that Steve Jobs and his team thought like a customer and not an engineer. The new generation of smartphones has introduced the notion of technology being something personal, and even cool. Elegant cases and different … Continue reading →

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Mobile retail – the perfect way to buy

Posted on Monday, 19 September 2011 by Paul McSweeney

Even though buying things with our phones is still more of a novelty than a way of life, this is changing rapidly. Ocado on the Go, for example, already accounts for more than 12% of the internet retail firm’s sales … Continue reading →

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Online retail has definitely come of age:

Posted on Monday, 12 September 2011 by Paul McSweeney

Not a day goes by when we do not hear of the demise of the High St. Indeed, TV footage showing the empty shops goes to show just how much of an impact the Internet has had over the last … Continue reading →

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The web …it’s a people business now

Posted on Thursday, 4 August 2011 by Paul McSweeney

With Twitter and other social networking tools, the convergence of our online and offline lives has never been more real. It is becoming second nature to go online to communicate with friends. With so many apps and services now available … Continue reading →

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Can you lend us a fiver mate? (Facebook credits that is..)

Posted on Thursday, 7 July 2011 by Paul McSweeney

Over the past few years, if you were not a social games fan, the emergence of Facebook’s unique virtual currency, Credits, may well have passed you by. Not so long ago, it was popular to send virtual gifts to your … Continue reading →

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eBay buys out Magento.

Posted on Wednesday, 8 June 2011 by Paul McSweeney

It was announced earlier this week that eBay has bought the 51% of Magento that it didn’t already own. It had already paid $22.5m for 49% of the company last year. Magento provides e-commerce platforms to small and medium sized … Continue reading →

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SEO and Adwords..the 21st century sales team

Posted on Tuesday, 31 May 2011 by Paul McSweeney

Many forward-thinking businesses are increasingly reliant upon Google’s Adwords system, as a means of generating conversions. It makes complete sense for a whole number of reasons. The Adwords system is completely user-centric, whether you are someone typing in a search … Continue reading →

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Why we are sold on the potential of Social Commerce

Posted on Saturday, 23 April 2011 by Paul McSweeney

Facebook and f-commerce is really growing fast. As with most new ideas, they become widespread in the States, and then come to the UK. This is true of f-commerce too. Firms have successfully being deploying Facebook as a sales channel … Continue reading →

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