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Category Archives: How-To: Social Networking
Measuring our social media efforts is the only way to improve them
Google Adwords is undoubtedly an excellent advertising tool. Not only does it provide relevant ads to users at the very moment they are looking for something, but from the advertiser’s point of view, a range of measuring tools enable them … Continue reading
Small companies can have the edge in social media:
I have great news. Social media need not be an expensive exercise. It is the opposite of throwing money at something, and waiting for the sales to flood in. A small outfit can make some big inroads into social media. … Continue reading
Who is going to be your in-house social media strategist??
In a few years time, the role “social media strategist” will be commonplace in any serious, forward-thinking organisation. At the moment, alarmingly, there seems to be a school of thought that a few meaningless tweets and a monthly blog post … Continue reading
A country has 1 currency; Facebook has at least 3…
Money is the obvious choice to settle a transaction. It is tried and tested. But with the advent of social media, money is no longer the only currency that can be used to facilitate business on the web. Our online … Continue reading
Online reputation Management (ORM) becoming the norm not the exception
People often tend to forget the speed at which data can and is transferred across the internet. Search engines and algorithms are forever sweeping through the internet space, and very rarely leave anything behind. So that image you put on … Continue reading
Social Media and the people’s growing discontent
It was hard to miss the violence on London’s streets over the weekend. Needless to say, the vast majority of people were there to protest peacefully about the brutal cuts that are taking place in the public sector. But as … Continue reading
Morello Digital – dusting off the ole corporate image..(hopefully!)
Social media is all about conversation, and conversations take place between humans. The companies that have achieved tangible success have grasped this from the outset. They have brought down the walls of their corporate offices, shed the old image, and … Continue reading
Twitter is 5..but what’s it really all about.
0-1 billion tweets per week in 5 years There has been a lot of media space devoted to Twitter in the past few days. It has reached the grand old age of 5. Without any clear revenue path, some think … Continue reading
Gaming..a powerful tool in social media
I read a great article last week which talked about how luxury brands were using gaming to connect and engage with their target audience. Stickiness is always key The article states that over 3 billion hours a week are devoted … Continue reading
The “social” consumer is King as far as brands are concerned.
One of the most significant phenomena of social media is the advent of the social consumer. Never before, has a consumer had so much power to influence the uptake of a product or service within their own social network. They … Continue reading
