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Category Archives: How-To: Social Networking
Twitter to focus more on companies
Earlier this week, Twitter announced that it is to revamp some features of its site in order to give more focus to companies. The company has become increasingly reliant upon advertising revenue, with the main money source currently coming from … Continue reading
Posted in E-Commerce, How-To: Social Networking, Social Commerce, Social Media, Social Networking, Twitter
Tagged brand customisation, brand loyalty, coca-cola, Disney, engagement, hashtag, promoted tweets, Social Media, social media platforms, twitter blog
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“Like-gating” on Facebook no longer cuts it:
As recently as twelve months ago, companies and brand owners were frantically scrambling for as many Facebook “likes” as they could get. Indeed, the process of “like-gating” -where companies ask for “likes” in order to give access to exclusive content … Continue reading
Posted in Facebook, General, How-To: Social Networking, Social Media, Social Media
Tagged advocacy, brand engagement, Facebook, Google, like, like-gating, recommend, tweets, wisdom of friends
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How can Facebook work for you?
Facebook is online media for millions of people, and therefore needs to be embraced as such. Do not be deterred by the reporting of a slowdown in growth for the second month in a row; or the advent of Google … Continue reading
Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Thoughts & Opinions
Tagged Facebook, Google, new product development, pop-up stores, social web marketing
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The web …it’s a people business now
With Twitter and other social networking tools, the convergence of our online and offline lives has never been more real. It is becoming second nature to go online to communicate with friends. With so many apps and services now available … Continue reading
Posted in Facebook, General, How-To: Social Networking, M-Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions
Tagged brand advocacy, citizen journalism, data, digital platforms, mobile strategy, social media success
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Facebook users can now video chat
Last week, Facebook announced that they had entered into an agreement with Skype, to allow Facebook users to place video calls to friends and family. All users need to do would be to accept the call, and the Skype feature … Continue reading
Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Media, Social Media
Tagged Facebook, facebook features, group chat, mobile chat, skype facebook partnership, video chat
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Can you lend us a fiver mate? (Facebook credits that is..)
Over the past few years, if you were not a social games fan, the emergence of Facebook’s unique virtual currency, Credits, may well have passed you by. Not so long ago, it was popular to send virtual gifts to your … Continue reading
Posted in Facebook, How-To: Social Networking, M-Commerce, Social Commerce, Social Media, Social Media
Tagged Apple, developers, facebook apps, Facebook credits, facebook vs apple, IPO Facebook, social games, virtual currency
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Any content you create should always be worth sharing:
PR is about seeking third-party endorsement and conversation. The social web is about conversation and persuasion rather than pure broadcasting of advertising messages. Social media takes away the control that was the norm for traditional advertising. Now you need to … Continue reading
Posted in Facebook, How-To: Social Networking, Social Media, Social Media, Social Networking
Tagged Content, conversation, engage, measuring impact, measuring success in social media, PR, ROI, Social Media, social web
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F-commerce takes a number of different forms
As more and more companies embrace e-commerce on Facebook, we see there are different ways that organisations are using this new sales tool. If you have a product to sell, then most of your customers probably spend significant amounts of … Continue reading
Posted in How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking
Tagged Asos, CRM and facebook, customer advocacy, exclusive content for facebook, f-commerce, fans merchandise, m&s facebook, social commerce today, starbucks
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The challenges facing the social media guru in your company!
Social media is not about resources or budget. Both help but they do not define success. I hope we can all seek comfort in the fact that some of the leading organisations have very small social media teams. Nokia has … Continue reading
Selling on Facebook..you need to offer something extra
One of my favourite websites, Social Commerce Today, is a leader in documenting the latest developments in the world of social commerce, facebook commerce, and the psychology behind social shopping. As more and more brands realise the potential of social … Continue reading