Category Archives: How to: Facebook for Business

Small Business or Global brand..it does not determine social media success

Posted on Tuesday, 15 March 2011 by Paul McSweeney

Through my research on social media, I have realised that there is an element of risk no matter what size your company. You are entering into something with no predictable outcome. One thing for certain is that your customers and … Continue reading →

Posted in Facebook, How to: Facebook for Business, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , , , , | Leave a comment

Engagement nothing compared to getting a deal..

Posted on Wednesday, 16 February 2011 by Paul McSweeney

Research has come out this morning from eConsultancy and Toluna, indicating that special offers are the key to our heart as Facebook users. Engagement has been somewhat hard to define in any case. The Cluetrain Manifesto’s point that markets are … Continue reading →

Posted in Facebook, How to: Facebook for Business, Social Media | Tagged , , , | Leave a comment

Bore your followers..and they will be merciless!

Posted on Wednesday, 9 February 2011 by Paul McSweeney

You have worked hard to gain the interest of your followers. To do that, you would have published interesting content across your social media platforms. But the hard part is keeping them interested on an ongoing basis. A report published … Continue reading →

Posted in How to: Facebook for Business, How-To: Social Networking, Social Media | Tagged , , , , , , | Leave a comment

Asos is opening a fully stocked Facebook shop

Posted on Wednesday, 19 January 2011 by Paul McSweeney

Paul Marsden, author of Social Commerce Today, has recently written an article discussing how the UK has been relatively slow on the uptake as far as social commerce is concerned. Social Commerce set to grow in 2011 Asos , a … Continue reading →

Posted in E-Commerce, Facebook, How to: Facebook for Business, Social Commerce | Tagged , , , , , | Leave a comment

Facebook is the future for business, but needs to be done properly

Posted on Tuesday, 18 January 2011 by Paul McSweeney

Profiles are for people. Pages are for brands. Certainly, in the past 12 months, more and more businesses have jumped on to the Facebook bandwagon. Realising that many of their customers were actively using Facebook, they set up pages for … Continue reading →

Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Networking | Tagged , , , , , | Leave a comment