Category Archives: How to: Facebook for Business

Online retail has definitely come of age:

Posted on Monday, 12 September 2011 by Paul McSweeney

Not a day goes by when we do not hear of the demise of the High St. Indeed, TV footage showing the empty shops goes to show just how much of an impact the Internet has had over the last … Continue reading →

Posted in E-Commerce, Facebook, How to: Facebook for Business, M-Commerce, Social Commerce, Social Media | Tagged , , , , , , , | Comments Off

Social commerce does work; a recent paper from Adobe says as much!

Posted on Monday, 5 September 2011 by Paul McSweeney

A recent whitepaper published from Adobe underlines the importance of the Facebook Like button. We all know that Facebook is an integral part of many people’s lives, and that it has offered businesses an hitherto unseen opportunity to engage meaningfully … Continue reading →

Posted in Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Media | Tagged , , , , , , , , | 1 Comment

How can Facebook work for you?

Posted on Monday, 8 August 2011 by Paul McSweeney

Facebook is online media for millions of people, and therefore needs to be embraced as such. Do not be deterred by the reporting of a slowdown in growth for the second month in a row; or the advent of Google … Continue reading →

Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Thoughts & Opinions | Tagged , , , , | Comments Off

Let your customers buy from you without having to leave Facebook..and your quids in!

Posted on Sunday, 17 July 2011 by Paul McSweeney

Not so long ago, Facebook was a mere social networking tool. Businesses had started to see it as a marketing tool or a customer service portal, but not much more. Nowadays, the more savvy businesses, both large and small, see … Continue reading →

Posted in E-Commerce, Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Networking | Tagged , , , , , , | Comments Off

Facebook users can now video chat

Posted on Monday, 11 July 2011 by Paul McSweeney

Last week, Facebook announced that they had entered into an agreement with Skype, to allow Facebook users to place video calls to friends and family. All users need to do would be to accept the call, and the Skype feature … Continue reading →

Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Media, Social Media | Tagged , , , , , | Comments Off

F-commerce takes a number of different forms

Posted on Thursday, 16 June 2011 by Paul McSweeney

As more and  more companies embrace e-commerce on Facebook, we see there are different ways that organisations are using this new sales tool. If you have a product to sell, then most of your customers probably spend significant amounts of … Continue reading →

Posted in How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking | Tagged , , , , , , , , | Comments Off

The challenges facing the social media guru in your company!

Posted on Tuesday, 14 June 2011 by Paul McSweeney

Social media is not about resources or budget. Both help but they do not define success. I hope we can all seek comfort in the fact that some of the leading organisations have very small social media teams. Nokia has … Continue reading →

Posted in How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , | Comments Off

Selling on Facebook..you need to offer something extra

Posted on Friday, 10 June 2011 by Paul McSweeney

One of my favourite websites, Social Commerce Today, is a leader in documenting the latest developments in the world of social commerce, facebook commerce, and the psychology behind social shopping. As more and more brands realise the potential of social … Continue reading →

Posted in E-Commerce, Facebook, How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Social Networking | Tagged , , , , , , , | Comments Off

Measuring our social media efforts is the only way to improve them

Posted on Friday, 20 May 2011 by Paul McSweeney

Google Adwords is undoubtedly an excellent advertising tool. Not only does it provide relevant ads to users at the very moment they are looking for something, but from the advertiser’s point of view, a range of measuring tools enable them … Continue reading →

Posted in General, How to: Facebook for Business, How-To: Social Networking, PPC Advertising, Social Media, Social Media | Tagged , , , , , , , , , , | Comments Off

Why we are sold on the potential of Social Commerce

Posted on Saturday, 23 April 2011 by Paul McSweeney

Facebook and f-commerce is really growing fast. As with most new ideas, they become widespread in the States, and then come to the UK. This is true of f-commerce too. Firms have successfully being deploying Facebook as a sales channel … Continue reading →

Posted in Facebook, How to: Facebook for Business, M-Commerce, Social Commerce, Social Media, Thoughts & Opinions | Tagged , , , , , , , , | Comments Off