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Category Archives: General
Let your customers buy from you without having to leave Facebook..and your quids in!
Not so long ago, Facebook was a mere social networking tool. Businesses had started to see it as a marketing tool or a customer service portal, but not much more. Nowadays, the more savvy businesses, both large and small, see … Continue reading
Got a website? Pay attention, Cookie Law will come
From May 2011 a new privacy law came into effect across the EU. The law requires that websites ask visitors for consent to use most web cookies. Nearly all websites use cookies, which are an extremely common technology for remembering … Continue reading
Posted in E-Commerce, General, World News
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Cybersquatting..is it to make a return?
Last week, some legislation was passed through quietly, that could have a significant impact upon businesses, when it comes to protecting their online trademarks.For Icann, the governing body for domain names, this represents the biggest change of the internet naming … Continue reading
Google helps you manage your own reputation online
Google has recently introduced a tool whereby we can keep track on what is being said about us on the Web. It is important to realise that much of your online reputation is out of your control. If you are … Continue reading
SEO and Adwords..the 21st century sales team
Many forward-thinking businesses are increasingly reliant upon Google’s Adwords system, as a means of generating conversions. It makes complete sense for a whole number of reasons. The Adwords system is completely user-centric, whether you are someone typing in a search … Continue reading
Posted in E-Commerce, General, M-Commerce, Search Engine Optimisation, Traditional Marketing
Tagged adwords, Google, pay per click, PPC, return on investment, ROI, SEO
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Measuring our social media efforts is the only way to improve them
Google Adwords is undoubtedly an excellent advertising tool. Not only does it provide relevant ads to users at the very moment they are looking for something, but from the advertiser’s point of view, a range of measuring tools enable them … Continue reading
Small companies can have the edge in social media:
I have great news. Social media need not be an expensive exercise. It is the opposite of throwing money at something, and waiting for the sales to flood in. A small outfit can make some big inroads into social media. … Continue reading
Not enough choice..we have only ourselves to blame…
Google has become a verb. Facebook has a valuation of between $50 and $75 billion depending on where you read. It will probably go up another $1bn by the time it takes me to write this blog post. In recent … Continue reading
Posted in General, Thoughts & Opinions, World News
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Social Media and the people’s growing discontent
It was hard to miss the violence on London’s streets over the weekend. Needless to say, the vast majority of people were there to protest peacefully about the brutal cuts that are taking place in the public sector. But as … Continue reading
Morello Digital – dusting off the ole corporate image..(hopefully!)
Social media is all about conversation, and conversations take place between humans. The companies that have achieved tangible success have grasped this from the outset. They have brought down the walls of their corporate offices, shed the old image, and … Continue reading