Category Archives: Facebook

The web …it’s a people business now

Posted on Thursday, 4 August 2011 by Paul McSweeney

With Twitter and other social networking tools, the convergence of our online and offline lives has never been more real. It is becoming second nature to go online to communicate with friends. With so many apps and services now available … Continue reading →

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Let your customers buy from you without having to leave Facebook..and your quids in!

Posted on Sunday, 17 July 2011 by Paul McSweeney

Not so long ago, Facebook was a mere social networking tool. Businesses had started to see it as a marketing tool or a customer service portal, but not much more. Nowadays, the more savvy businesses, both large and small, see … Continue reading →

Posted in E-Commerce, Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Networking | Tagged , , , , , , | Leave a comment

Facebook users can now video chat

Posted on Monday, 11 July 2011 by Paul McSweeney

Last week, Facebook announced that they had entered into an agreement with Skype, to allow Facebook users to place video calls to friends and family. All users need to do would be to accept the call, and the Skype feature … Continue reading →

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Can you lend us a fiver mate? (Facebook credits that is..)

Posted on Thursday, 7 July 2011 by Paul McSweeney

Over the past few years, if you were not a social games fan, the emergence of Facebook’s unique virtual currency, Credits, may well have passed you by. Not so long ago, it was popular to send virtual gifts to your … Continue reading →

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Any content you create should always be worth sharing:

Posted on Monday, 4 July 2011 by Paul McSweeney

PR is about seeking third-party endorsement and conversation. The social web is about conversation and persuasion rather than pure broadcasting of advertising messages. Social media takes away the control that was the norm for traditional advertising. Now you need to … Continue reading →

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Selling on Facebook..you need to offer something extra

Posted on Friday, 10 June 2011 by Paul McSweeney

One of my favourite websites, Social Commerce Today, is a leader in documenting the latest developments in the world of social commerce, facebook commerce, and the psychology behind social shopping. As more and more brands realise the potential of social … Continue reading →

Posted in E-Commerce, Facebook, How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Social Networking | Tagged , , , , , , , | Leave a comment

Who is going to be your in-house social media strategist??

Posted on Wednesday, 4 May 2011 by Paul McSweeney

In a few years time, the role “social media strategist” will be commonplace in any serious, forward-thinking organisation. At the moment, alarmingly, there seems to be a school of thought that a few meaningless tweets and a monthly blog post … Continue reading →

Posted in E-Commerce, Facebook, How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , | 2 Comments

Why we are sold on the potential of Social Commerce

Posted on Saturday, 23 April 2011 by Paul McSweeney

Facebook and f-commerce is really growing fast. As with most new ideas, they become widespread in the States, and then come to the UK. This is true of f-commerce too. Firms have successfully being deploying Facebook as a sales channel … Continue reading →

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A country has 1 currency; Facebook has at least 3…

Posted on Monday, 11 April 2011 by Paul McSweeney

Money is the obvious choice to settle a transaction. It is tried and tested. But with the advent of  social media, money is no longer the only currency that can be used to facilitate business on the web. Our online … Continue reading →

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Online reputation Management (ORM) becoming the norm not the exception

Posted on Wednesday, 6 April 2011 by Paul McSweeney

People often tend to forget the speed at which data can and is transferred across the internet. Search engines and algorithms are forever sweeping through the internet space, and very rarely leave anything behind. So that image you put on … Continue reading →

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