Category Archives: Facebook

Groupon – the dot com boom (and bust) all over again?

We could not let the working week draw to a close without mentioning the IPO on the New York Stock Exchange of Groupon. The company raised $700 million after increasing the size of its initial public offering, becoming the largest … Continue reading

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Have you honed your SoLoMo strategy?

The key to Apple’s success was that Steve Jobs and his team thought like a customer and not an engineer. The new generation of smartphones has introduced the notion of technology being something personal, and even cool. Elegant cases and different … Continue reading

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The internet – the domain of oligarchs?

I have recently read in a blog post, that Facebook has now become the same size of the Internet in 2004. There have been an inordinate amount of statistics thrown at us about Facebook’s sheer mass and dominance. Rarely a … Continue reading

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Amazon dubbed the Walmart of the Web

Amazon is undoubtedly one of the most successful e-tailers. It seems to effortlessly enter new markets and alter the landscape dramatically in no time at all. Barnes & Noble has gone, and even Apple is looking behind it’s shoulder now. … Continue reading

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Online retail has definitely come of age:

Not a day goes by when we do not hear of the demise of the High St. Indeed, TV footage showing the empty shops goes to show just how much of an impact the Internet has had over the last … Continue reading

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Social commerce does work; a recent paper from Adobe says as much!

A recent whitepaper published from Adobe underlines the importance of the Facebook Like button. We all know that Facebook is an integral part of many people’s lives, and that it has offered businesses an hitherto unseen opportunity to engage meaningfully … Continue reading

Posted in Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Media | Tagged , , , , , , , , | 1 Comment

Can the Apple magic continue without the magician?

Earlier this month, Apple’s value briefly surpassed Exxon Mobil’s, to become the world’s most valuable company. That is incredible in itself, but in the context of Apple’s flirtation with bankruptcy in 1997, when Steve Jobs came back to the company, … Continue reading

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“Like-gating” on Facebook no longer cuts it:

As recently as twelve months ago, companies and brand owners were frantically scrambling for as many Facebook “likes” as they could get. Indeed, the process of “like-gating” -where companies ask for “likes” in order to give access to exclusive content … Continue reading

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The riots have brought out the best and the worst in social media

Social media, and in particular, Twitter, have played an important part in the riots across the UK over the past week. Twitter was lauded as a tool for democracy at the beginning of the year, in the context of the … Continue reading

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How can Facebook work for you?

Facebook is online media for millions of people, and therefore needs to be embraced as such. Do not be deterred by the reporting of a slowdown in growth for the second month in a row; or the advent of Google … Continue reading

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