Category Archives: E-Commerce

Who is going to be your in-house social media strategist??

Posted on Wednesday, 4 May 2011 by Paul McSweeney

In a few years time, the role “social media strategist” will be commonplace in any serious, forward-thinking organisation. At the moment, alarmingly, there seems to be a school of thought that a few meaningless tweets and a monthly blog post … Continue reading →

Posted in E-Commerce, Facebook, How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , | 2 Comments

A country has 1 currency; Facebook has at least 3…

Posted on Monday, 11 April 2011 by Paul McSweeney

Money is the obvious choice to settle a transaction. It is tried and tested. But with the advent of  social media, money is no longer the only currency that can be used to facilitate business on the web. Our online … Continue reading →

Posted in E-Commerce, Facebook, How-To: Social Networking, M-Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , | Leave a comment

Ladies dreams fulfilled through the Webcam Social Shopper..not quite!

Posted on Wednesday, 2 March 2011 by Paul McSweeney

Social commerce companies have been working hard to marry up the abilities of social networking with clothes shopping. We reported on this blog some time ago that Diesel had introduced a Facebook Photo Mirror that allows in-store shoppers to take … Continue reading →

Posted in E-Commerce, Facebook, Social Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , , , | Leave a comment

Happy New Year – this calls for a new emarketing approach..

Posted on Tuesday, 4 January 2011 by Paul McSweeney

Wishing all our readers a prosperous 2011. No doubt, you have been giving consideration to how you can take your business forward in the coming year. For those of you with an ebusiness, we are planning a series of posts … Continue reading →

Posted in Aside, E-Commerce, General, Social Media, Social Media, Social Networking | Tagged , , , , , , , | Leave a comment

M&S at the forefront of social commerce

Posted on Tuesday, 7 December 2010 by Paul McSweeney

Marks & Spencer, so often maligned for being a haven for wooly jumper aficionados, has been working hard behind the scenes to shed this image. The company is now working with Bazaarvoice to add social commerce capabilities to its online … Continue reading →

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How the biggest companies profit from social media

Posted on Friday, 3 December 2010 by Paul McSweeney

There is a lot of debate around at the moment, as to whether social media can actually generate a profit. Is it  nothing more than being “social”, or can we actually increase sales and profits by spending the time to … Continue reading →

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Selling on Facebook – the issues that need addressing

Posted on Friday, 15 October 2010 by Paul McSweeney

Facebook is fast becoming one of the biggest digitial shopping malls around. Today, we take a look at some of the main issues sellers face: Why Sell on Facebook: A: 500M+ users, 50% log on every day, web’s most visited … Continue reading →

Posted in E Mail Marketing, E-Commerce, Facebook, Social Commerce, Social Media, Social Networking | Tagged , , , , , , , , | Leave a comment

F-commerce will enable you to leap above the competition

Posted on Monday, 13 September 2010 by Paul McSweeney

F-commerce, the ability to purchase services and products via Facebook, will have a significant impact on the use of social media in business as more brands integrate it into their sales strategies. Delta Airlines recently announced that it had launched … Continue reading →

Posted in E-Commerce, Facebook, M-Commerce, Social Commerce, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , | Leave a comment

The importance of social media to any e-commerce business

Posted on Friday, 27 August 2010 by Paul McSweeney

We have all seen the explosion of corporations creating online communities, but let us take a look at how easy it can be to connect with your e-commerce customers and how important social media is to your customers. First, we … Continue reading →

Posted in E-Commerce, Facebook, Social Commerce, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , | Leave a comment

Online sales on the up

Posted on Friday, 20 August 2010 by Paul McSweeney

Internet sales grew in July at their fastest pace since before the recession, as wet weather encouraged home shopping, a survey suggests. Online sales grew by 18% in the month compared with a year earlier, the biggest jump since 2007, … Continue reading →

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