Category Archives: E-Commerce

2012 – multichannel, m-commerce, e-commerce – shopping opportunities galore!

Posted on Sunday, 8 January 2012 by Paul McSweeney

A belated Happy New Year to everybody. While we read about the struggle retailers continue to face on the High St; online retailing is set for another year of bumper growth. According to IMRG, the trade body for internet retailers, … Continue reading →

Posted in E-Commerce, M-Commerce, Online Marketing, Social Commerce | Tagged , , , , , | Comments Off

Twitter to focus more on companies

Posted on Saturday, 10 December 2011 by Paul McSweeney

Earlier this week, Twitter announced that it is to revamp some features of its site in order to give more focus to companies. The company has become increasingly reliant upon advertising revenue, with the main money source currently coming from … Continue reading →

Posted in E-Commerce, How-To: Social Networking, Social Commerce, Social Media, Social Networking, Twitter | Tagged , , , , , , , , , | Comments Off

Have you honed your SoLoMo strategy?

Posted on Sunday, 23 October 2011 by Paul McSweeney

The key to Apple’s success was that Steve Jobs and his team thought like a customer and not an engineer. The new generation of smartphones has introduced the notion of technology being something personal, and even cool. Elegant cases and different … Continue reading →

Posted in E-Commerce, Facebook, M-Commerce, Social Media, Social Media, Thoughts & Opinions | Tagged , , , , , , | Comments Off

The internet – the domain of oligarchs?

Posted on Thursday, 13 October 2011 by Paul McSweeney

I have recently read in a blog post, that Facebook has now become the same size of the Internet in 2004. There have been an inordinate amount of statistics thrown at us about Facebook’s sheer mass and dominance. Rarely a … Continue reading →

Posted in E-Commerce, Facebook, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , | Comments Off

Mobile retail – the perfect way to buy

Posted on Monday, 19 September 2011 by Paul McSweeney

Even though buying things with our phones is still more of a novelty than a way of life, this is changing rapidly. Ocado on the Go, for example, already accounts for more than 12% of the internet retail firm’s sales … Continue reading →

Posted in E-Commerce, M-Commerce, Social Commerce, Social Media | Tagged , , , , , , , | Comments Off

Online retail has definitely come of age:

Posted on Monday, 12 September 2011 by Paul McSweeney

Not a day goes by when we do not hear of the demise of the High St. Indeed, TV footage showing the empty shops goes to show just how much of an impact the Internet has had over the last … Continue reading →

Posted in E-Commerce, Facebook, How to: Facebook for Business, M-Commerce, Social Commerce, Social Media | Tagged , , , , , , , | Comments Off

Let your customers buy from you without having to leave Facebook..and your quids in!

Posted on Sunday, 17 July 2011 by Paul McSweeney

Not so long ago, Facebook was a mere social networking tool. Businesses had started to see it as a marketing tool or a customer service portal, but not much more. Nowadays, the more savvy businesses, both large and small, see … Continue reading →

Posted in E-Commerce, Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Networking | Tagged , , , , , , | Comments Off

Got a website? Pay attention, Cookie Law will come

Posted on Thursday, 30 June 2011 by Phil Page

From May 2011 a new privacy law came into effect across the EU. The law requires that websites ask visitors for consent to use most web cookies. Nearly all websites use cookies, which are an extremely common technology for remembering … Continue reading →

Posted in E-Commerce, General, World News | 1 Comment

Selling on Facebook..you need to offer something extra

Posted on Friday, 10 June 2011 by Paul McSweeney

One of my favourite websites, Social Commerce Today, is a leader in documenting the latest developments in the world of social commerce, facebook commerce, and the psychology behind social shopping. As more and more brands realise the potential of social … Continue reading →

Posted in E-Commerce, Facebook, How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Social Networking | Tagged , , , , , , , | Comments Off

SEO and Adwords..the 21st century sales team

Posted on Tuesday, 31 May 2011 by Paul McSweeney

Many forward-thinking businesses are increasingly reliant upon Google’s Adwords system, as a means of generating conversions. It makes complete sense for a whole number of reasons. The Adwords system is completely user-centric, whether you are someone typing in a search … Continue reading →

Posted in E-Commerce, General, M-Commerce, Search Engine Optimisation, Traditional Marketing | Tagged , , , , , , | Comments Off