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Author Archives: Paul McSweeney
Social commerce does work; a recent paper from Adobe says as much!
A recent whitepaper published from Adobe underlines the importance of the Facebook Like button. We all know that Facebook is an integral part of many people’s lives, and that it has offered businesses an hitherto unseen opportunity to engage meaningfully … Continue reading
Can the Apple magic continue without the magician?
Earlier this month, Apple’s value briefly surpassed Exxon Mobil’s, to become the world’s most valuable company. That is incredible in itself, but in the context of Apple’s flirtation with bankruptcy in 1997, when Steve Jobs came back to the company, … Continue reading
Posted in Facebook, General, Thoughts & Opinions
Tagged Apple, apple hardware, apple software, iPad, iPhone, iTunes, steve jobs, the future of apple
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“Like-gating” on Facebook no longer cuts it:
As recently as twelve months ago, companies and brand owners were frantically scrambling for as many Facebook “likes” as they could get. Indeed, the process of “like-gating” -where companies ask for “likes” in order to give access to exclusive content … Continue reading
Posted in Facebook, General, How-To: Social Networking, Social Media, Social Media
Tagged advocacy, brand engagement, Facebook, Google, like, like-gating, recommend, tweets, wisdom of friends
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The riots have brought out the best and the worst in social media
Social media, and in particular, Twitter, have played an important part in the riots across the UK over the past week. Twitter was lauded as a tool for democracy at the beginning of the year, in the context of the … Continue reading
Posted in Facebook, General, Social Media, Thoughts & Opinions
Tagged #riotcleanup, citizen journalism, riots london, Social Media, twitter riots
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How can Facebook work for you?
Facebook is online media for millions of people, and therefore needs to be embraced as such. Do not be deterred by the reporting of a slowdown in growth for the second month in a row; or the advent of Google … Continue reading
The web …it’s a people business now
With Twitter and other social networking tools, the convergence of our online and offline lives has never been more real. It is becoming second nature to go online to communicate with friends. With so many apps and services now available … Continue reading
Let your customers buy from you without having to leave Facebook..and your quids in!
Not so long ago, Facebook was a mere social networking tool. Businesses had started to see it as a marketing tool or a customer service portal, but not much more. Nowadays, the more savvy businesses, both large and small, see … Continue reading
Facebook users can now video chat
Last week, Facebook announced that they had entered into an agreement with Skype, to allow Facebook users to place video calls to friends and family. All users need to do would be to accept the call, and the Skype feature … Continue reading
Can you lend us a fiver mate? (Facebook credits that is..)
Over the past few years, if you were not a social games fan, the emergence of Facebook’s unique virtual currency, Credits, may well have passed you by. Not so long ago, it was popular to send virtual gifts to your … Continue reading
Any content you create should always be worth sharing:
PR is about seeking third-party endorsement and conversation. The social web is about conversation and persuasion rather than pure broadcasting of advertising messages. Social media takes away the control that was the norm for traditional advertising. Now you need to … Continue reading