A Digital Marketing Agency called Morello!
Are you looking for a new Web Design, Web Development, Search Engine Optimisation, Google Adwords or Social Media Agency who are highly results orientated?
We’d like to think you have arrived at the right place!
With over 50 years combined experience of the Internet, we are passionate about how this ever expanding channel can best help your business or organisation. We are friendly and approachable and promise we won’t baffle you with techno babble – even the programmers!
Do you want
- more bookings?
- more enquiries?
- more sales?
Do you want to extend your reach and profile?
Do you want to build a profitable brand?
The Internet is a fantastic way to meet those objectives. Working with you, we will help you negotiate the minefield – we can design you a web site, develop you a web site and most importantly, market your web site – our aim is simple:
We want to be your partner of choice for all things online!
Our head office is in Church Stretton, close to Shrewsbury in Shropshire. We have further offices in Birmingham in the West Midlands and also the Highlands of Scotland. We plan to open a further branch in Soho, London during 2011. We don’t have to meet with you to work with you, but as we want a long term relationship. we really like to if that is possible – we also think it is good for you to meet us too!
Web Design
Web site design is not just a case of creating an attractive design. Before the site is sent to the design team we do quite a lot before then! This process is explained further on our Web Design pages.
We are really passionate about web design and love to get comments from clients saying how well their site is working! In order for it to work properly we really do recommend you look at our process for designing and building a site – even if you choose not to use us!
Web Development
We define web development as the process of building your site. We tend to use Open Source platforms for development these days. Open Source means your site is built on a platform developed by thousands of developers – it provides you with a robust, scalable and secure solution. Our preferred platforms are WordPress and Drupal for Content Management Systems (CMS) and Magento for E-Commerce web sites.
If you are considering a competitor firm’s in house system it will in all likelihood be perfectly OK, but why take the risk that it isn’t?
Our development team are very experienced so we can also provide bespoke programming as required, from a specific requirement for your website to integrating your site with your in house systems. There has never been a challenge we have been unable to meet, from building full accommodation booking management systems to integrating distribution tracking systems.
We don’t only work with client organisations and businesses – if you are a Design, PR or Traditional Marketing Agency who needs a reliable team for developing your creatives online or managing online campaigns for you, please do get in touch.
Search Marketing
Search can be broken down into two key areas – Organic Search Engine Optimisation and PPC Advertising via Google Adwords or Bing PPC.
Search is a key element in the success of your site, whichever route you choose! In reality, we will likely use a combination of SEO and PPC to generate the best ROI for your site.
We are good at Search, but please recognise it does take time, and therefore money, so if you want to be Number 1 on Google for £100/mth in a competitive area we probably can’t help you!
If you recognise that you need to invest to achieve a return, we’d love to talk to you.
Social Media Marketing
You’ve probably heard of Twitter, Facebook, Blogging and any number of other services available within the social media marketing space, but you may still be wondering how it can help your business?
When you book an hotel these days, do you check to see what previous guests have said? When you buy an item, do you check what customer reviews say about the item? If so, you are participating in social media – you are interested in finding out what your peers think – your customers want to know what your other customers think about you too!
You need to monitor, engage and respond to your customer base – social media is a great way to do this.
Social Media is also fantastic for improving your search results too, as it can generate lots of UGC (User Generated Content) comments and therefore links back to your site.
We can either advise and train you how to run campaigns yourself, or we can take all the work off your hands and run it for you.
Internet Consultancy
You may have a web site that is not performing as well as you like, you may be setting up a business and need to know how the Internet might help you or you may be relying on antiquated office systems that you want to make more efficient – we are more than happy to act as your Internet Consultant in any of these areas.
As a consultant we aim to add value or at least save you money. Some years ago we were working with a client who sent all their correspondence out by first class post with the details printed on an ink jet printer. We recommended a system that allowed people to receive the required correspondence automatically by email – they saved over £30K in the first year!
The whole team can help you in a consultancy capacity and we tailor this service to your specific requirements – we are more than willing to be your consultant where Morello are not actually performing the recommended work.