Yearly Archives: 2011

“Like-gating” on Facebook no longer cuts it:

Posted on Monday, 22 August 2011 by Paul McSweeney

As recently as twelve months ago, companies and brand owners were frantically scrambling for as many Facebook “likes” as they could get. Indeed, the process of “like-gating” -where companies ask for “likes” in order to give access to exclusive content … Continue reading →

Posted in Facebook, General, How-To: Social Networking, Social Media, Social Media | Tagged , , , , , , , , | Leave a comment

The riots have brought out the best and the worst in social media

Posted on Thursday, 11 August 2011 by Paul McSweeney

Social media, and in particular, Twitter, have played an important part in the riots across the UK over the past week. Twitter was lauded as a tool for democracy at the beginning of the year, in the context of the … Continue reading →

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How can Facebook work for you?

Posted on Monday, 8 August 2011 by Paul McSweeney

Facebook is online media for millions of people, and therefore needs to be embraced as such. Do not be deterred by the reporting of a slowdown in growth for the second month in a row; or the advent of Google … Continue reading →

Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Thoughts & Opinions | Tagged , , , , | Leave a comment

The web …it’s a people business now

Posted on Thursday, 4 August 2011 by Paul McSweeney

With Twitter and other social networking tools, the convergence of our online and offline lives has never been more real. It is becoming second nature to go online to communicate with friends. With so many apps and services now available … Continue reading →

Posted in Facebook, General, How-To: Social Networking, M-Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , | Leave a comment

Let your customers buy from you without having to leave Facebook..and your quids in!

Posted on Sunday, 17 July 2011 by Paul McSweeney

Not so long ago, Facebook was a mere social networking tool. Businesses had started to see it as a marketing tool or a customer service portal, but not much more. Nowadays, the more savvy businesses, both large and small, see … Continue reading →

Posted in E-Commerce, Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Networking | Tagged , , , , , , | Leave a comment

Facebook users can now video chat

Posted on Monday, 11 July 2011 by Paul McSweeney

Last week, Facebook announced that they had entered into an agreement with Skype, to allow Facebook users to place video calls to friends and family. All users need to do would be to accept the call, and the Skype feature … Continue reading →

Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Media, Social Media | Tagged , , , , , | Leave a comment

Can you lend us a fiver mate? (Facebook credits that is..)

Posted on Thursday, 7 July 2011 by Paul McSweeney

Over the past few years, if you were not a social games fan, the emergence of Facebook’s unique virtual currency, Credits, may well have passed you by. Not so long ago, it was popular to send virtual gifts to your … Continue reading →

Posted in Facebook, How-To: Social Networking, M-Commerce, Social Commerce, Social Media, Social Media | Tagged , , , , , , , | Leave a comment

WordPress 3.2 Released

Posted on Tuesday, 5 July 2011 by David Page

WordPress 3.2 was released yesterday marking the fifteenth major release of WordPress. Congratulations to all that were involved in this release, it’s something we want to be able to contribute to in the future. WordPress 3.2 is a release we’ve … Continue reading →

Posted in Web Development, World News | Tagged | Leave a comment

Extremely short domains

Posted on Tuesday, 5 July 2011 by David Page

Continuing on from our post on Cybersquatting, another side effect of all these new Top Level Domains (TLDs) is that very short domains/URLs are possible. It’s not widely known, but URL’s such as http://ac/ http://tm/ and http://io/ are actual websites. … Continue reading →

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Any content you create should always be worth sharing:

Posted on Monday, 4 July 2011 by Paul McSweeney

PR is about seeking third-party endorsement and conversation. The social web is about conversation and persuasion rather than pure broadcasting of advertising messages. Social media takes away the control that was the norm for traditional advertising. Now you need to … Continue reading →

Posted in Facebook, How-To: Social Networking, Social Media, Social Media, Social Networking | Tagged , , , , , , , , | Leave a comment