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Monthly Archives: August 2011
Can the Apple magic continue without the magician?
Earlier this month, Apple’s value briefly surpassed Exxon Mobil’s, to become the world’s most valuable company. That is incredible in itself, but in the context of Apple’s flirtation with bankruptcy in 1997, when Steve Jobs came back to the company, … Continue reading
Posted in Facebook, General, Thoughts & Opinions
Tagged Apple, apple hardware, apple software, iPad, iPhone, iTunes, steve jobs, the future of apple
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“Like-gating” on Facebook no longer cuts it:
As recently as twelve months ago, companies and brand owners were frantically scrambling for as many Facebook “likes” as they could get. Indeed, the process of “like-gating” -where companies ask for “likes” in order to give access to exclusive content … Continue reading
Posted in Facebook, General, How-To: Social Networking, Social Media, Social Media
Tagged advocacy, brand engagement, Facebook, Google, like, like-gating, recommend, tweets, wisdom of friends
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The riots have brought out the best and the worst in social media
Social media, and in particular, Twitter, have played an important part in the riots across the UK over the past week. Twitter was lauded as a tool for democracy at the beginning of the year, in the context of the … Continue reading
Posted in Facebook, General, Social Media, Thoughts & Opinions
Tagged #riotcleanup, citizen journalism, riots london, Social Media, twitter riots
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How can Facebook work for you?
Facebook is online media for millions of people, and therefore needs to be embraced as such. Do not be deterred by the reporting of a slowdown in growth for the second month in a row; or the advent of Google … Continue reading
Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Thoughts & Opinions
Tagged Facebook, Google, new product development, pop-up stores, social web marketing
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The web …it’s a people business now
With Twitter and other social networking tools, the convergence of our online and offline lives has never been more real. It is becoming second nature to go online to communicate with friends. With so many apps and services now available … Continue reading
Posted in Facebook, General, How-To: Social Networking, M-Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions
Tagged brand advocacy, citizen journalism, data, digital platforms, mobile strategy, social media success
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