Last week, Facebook announced that they had entered into an agreement with Skype, to allow Facebook users to place video calls to friends and family. All users need to do would be to accept the call, and the Skype feature will download in less than 30 seconds.
This is a good thing for both Facebook and Skype, and of course for those on Facebook. Video chat is not only immensely popular, but it is a great deal easier this way than having to leave Facebook and download Skype separately.
The service is so clean and simple, that take-up is bound to be high. Some Facebook features in the past have been far too difficult for users to get their head around, but this is quite the opposite.
Many friends and family members use Facebook as a means of keeping up-to-date in terms of what’s going on in each others’ lives. This new feature will bring real-time video conversation to all the photos and messages. This is a much more enhanced communication tool as a result.
Group video chat in addition to mobile chat have both been promised by Mark Zuckerberg, so watch out for these. As we have discussed before on this blog, Facebook is where the people are, so it is a question of providing the right features to not only keep them there, but ensure that they remain on Facebook for longer each time they visit.
With these latest efforts, Facebook is essentially transforming itself into a telecommunications platform. Perhaps the next feature will need to be a Facebook telephone directory delivered to our door in the old style!