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Monthly Archives: May 2011
SEO and Adwords..the 21st century sales team
Many forward-thinking businesses are increasingly reliant upon Google’s Adwords system, as a means of generating conversions. It makes complete sense for a whole number of reasons. The Adwords system is completely user-centric, whether you are someone typing in a search … Continue reading
Posted in E-Commerce, General, M-Commerce, Search Engine Optimisation, Traditional Marketing
Tagged adwords, Google, pay per click, PPC, return on investment, ROI, SEO
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Measuring our social media efforts is the only way to improve them
Google Adwords is undoubtedly an excellent advertising tool. Not only does it provide relevant ads to users at the very moment they are looking for something, but from the advertiser’s point of view, a range of measuring tools enable them … Continue reading
Posted in General, How to: Facebook for Business, How-To: Social Networking, PPC Advertising, Social Media, Social Media
Tagged adwords, conversations, Google Analytics, increase your sales, landing pages, measuring tools, monitoring, ROI, search engine watch, Social Media, tracking
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Small companies can have the edge in social media:
I have great news. Social media need not be an expensive exercise. It is the opposite of throwing money at something, and waiting for the sales to flood in. A small outfit can make some big inroads into social media. … Continue reading
Who is going to be your in-house social media strategist??
In a few years time, the role “social media strategist” will be commonplace in any serious, forward-thinking organisation. At the moment, alarmingly, there seems to be a school of thought that a few meaningless tweets and a monthly blog post … Continue reading