Monthly Archives: April 2011

Why we are sold on the potential of Social Commerce

Posted on Saturday, 23 April 2011 by Paul McSweeney

Facebook and f-commerce is really growing fast. As with most new ideas, they become widespread in the States, and then come to the UK. This is true of f-commerce too. Firms have successfully being deploying Facebook as a sales channel … Continue reading →

Posted in Facebook, How to: Facebook for Business, M-Commerce, Social Commerce, Social Media, Thoughts & Opinions | Tagged , , , , , , , , | Comments Off

Companies have no choice but to innovate in social media

Posted on Tuesday, 19 April 2011 by Paul McSweeney

PR and advertising have long been the traditional methods of conveying a company’s message to an audience. Whether it be to create brand perception, or simply to raise awareness, there are plenty of people out there, whom you can pay … Continue reading →

Posted in Social Media, Social Media, Thoughts & Opinions | Tagged , , , , , , , , | Comments Off

A country has 1 currency; Facebook has at least 3…

Posted on Monday, 11 April 2011 by Paul McSweeney

Money is the obvious choice to settle a transaction. It is tried and tested. But with the advent of  social media, money is no longer the only currency that can be used to facilitate business on the web. Our online … Continue reading →

Posted in E-Commerce, Facebook, How-To: Social Networking, M-Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , | Comments Off

Online reputation Management (ORM) becoming the norm not the exception

Posted on Wednesday, 6 April 2011 by Paul McSweeney

People often tend to forget the speed at which data can and is transferred across the internet. Search engines and algorithms are forever sweeping through the internet space, and very rarely leave anything behind. So that image you put on … Continue reading →

Posted in Facebook, How-To: Social Networking, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , | Comments Off

Not enough choice..we have only ourselves to blame…

Posted on Friday, 1 April 2011 by Paul McSweeney

Google has become a verb. Facebook has a valuation of between $50 and $75 billion depending on where you read. It will probably go up another $1bn by the time it takes me to write this blog post. In recent … Continue reading →

Posted in General, Thoughts & Opinions, World News | Comments Off