Monthly Archives: March 2011

Social Media and the people’s growing discontent

Posted on Tuesday, 29 March 2011 by Paul McSweeney

It was hard to miss the violence on London’s streets over the weekend. Needless to say, the vast majority of people were there to protest peacefully about the brutal cuts that are taking place in the public sector. But as … Continue reading →

Posted in General, How-To: Social Networking, Social Media, Thoughts & Opinions, World News | Tagged , , , , , , | Comments Off

Morello Digital – dusting off the ole corporate image..(hopefully!)

Posted on Friday, 25 March 2011 by Paul McSweeney

Social media is all about conversation, and conversations take place between humans. The companies that have achieved tangible success have grasped this from the outset. They have brought down the walls of their corporate offices, shed the old image, and … Continue reading →

Posted in General, How-To: Social Networking, Search Engine Optimisation, Social Media, Thoughts & Opinions | Tagged , , , , , , | Comments Off

Twitter is 5..but what’s it really all about.

Posted on Tuesday, 22 March 2011 by Paul McSweeney

0-1 billion tweets per week in 5 years There has been a lot of media space devoted to Twitter in the past few days. It has reached the grand old age of 5. Without any clear revenue path, some think … Continue reading →

Posted in General, How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking, Twitter | Tagged , , , , , , | Comments Off

Small Business or Global brand..it does not determine social media success

Posted on Tuesday, 15 March 2011 by Paul McSweeney

Through my research on social media, I have realised that there is an element of risk no matter what size your company. You are entering into something with no predictable outcome. One thing for certain is that your customers and … Continue reading →

Posted in Facebook, How to: Facebook for Business, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , , , , | Comments Off

Shropshire e-commerce expo a resounding success

Posted on Saturday, 12 March 2011 by Paul McSweeney

On Thursday, the first Shropshire e-commerce expo took place at the Theatre Severn in Shrewsbury, There is always a certain amount of risk involved for companies when they decide to participate in events like this. There is the opportunity cost … Continue reading →

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Gaming..a powerful tool in social media

Posted on Tuesday, 8 March 2011 by Paul McSweeney

I read a great article last week which talked about how luxury brands were using gaming to connect and engage with their target audience. Stickiness is always key The article states that over 3 billion hours a week are devoted … Continue reading →

Posted in Facebook, General, How-To: Social Networking, Social Media, Social Media, Thoughts & Opinions | Tagged , , , , , , , , | Comments Off

Ladies dreams fulfilled through the Webcam Social Shopper..not quite!

Posted on Wednesday, 2 March 2011 by Paul McSweeney

Social commerce companies have been working hard to marry up the abilities of social networking with clothes shopping. We reported on this blog some time ago that Diesel had introduced a Facebook Photo Mirror that allows in-store shoppers to take … Continue reading →

Posted in E-Commerce, Facebook, Social Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , , , | Comments Off