Monthly Archives: February 2011

The “social” consumer is King as far as brands are concerned.

Posted on Monday, 28 February 2011 by Paul McSweeney

One of the most significant phenomena of social media is the advent of the social consumer. Never before, has a consumer had so much power to influence the uptake of a product or service within their own social network. They … Continue reading →

Posted in How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking, Traditional Marketing | Tagged , , , | Comments Off

Social Media mimics real life

Posted on Monday, 21 February 2011 by Paul McSweeney

One of the main men in social media, Brian Solis, has just released some great research on how we use the tools that are available to us to network. Social Networks When the craze first started, we all frantically sought … Continue reading →

Posted in E-Commerce, Facebook, How-To: Social Networking, Online Marketing, Social Media, Social Media, Thoughts & Opinions | Tagged , , , , , , , , | Comments Off

Google Search to include social network posts

Posted on Friday, 18 February 2011 by Paul McSweeney

Google Social search was introduced in 2009. This was created to help us find more relevant public content from our broader social circle; given that the recommendation of a friend is the most powerful selling tool. Today this has taken … Continue reading →

Posted in Facebook, General, How-To: Social Networking, Search Engine Optimisation, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , | Comments Off

Engagement nothing compared to getting a deal..

Posted on Wednesday, 16 February 2011 by Paul McSweeney

Research has come out this morning from eConsultancy and Toluna, indicating that special offers are the key to our heart as Facebook users. Engagement has been somewhat hard to define in any case. The Cluetrain Manifesto’s point that markets are … Continue reading →

Posted in Facebook, How to: Facebook for Business, Social Media | Tagged , , , | Comments Off

Forget the Premier League, it’s all about the Twitter Table

Posted on Tuesday, 15 February 2011 by Paul McSweeney

Forget the local. Twitter has now become the voice of the football fan. Recent research from Barclays shows that social media, and in particular, Twitter, is now widely used as the main source to stay in touch with all the … Continue reading →

Posted in How-To: Social Networking, Social Media, Twitter | Tagged , , , , | Comments Off

Bore your followers..and they will be merciless!

Posted on Wednesday, 9 February 2011 by Paul McSweeney

You have worked hard to gain the interest of your followers. To do that, you would have published interesting content across your social media platforms. But the hard part is keeping them interested on an ongoing basis. A report published … Continue reading →

Posted in How to: Facebook for Business, How-To: Social Networking, Social Media | Tagged , , , , , , | Comments Off

Social Media means your company can punch way above it’s weight!

Posted on Monday, 7 February 2011 by Paul McSweeney

The online audience does not care about how large the company is that they are talking to. It is well down on the list of priorities; if at all. If you can provide your followers with original content and interesting … Continue reading →

Posted in Facebook, How-To: Social Networking, Online Marketing, Social Media, Social Media | Tagged , , , , , , | Comments Off

PR and communications in 2011.

Posted on Wednesday, 2 February 2011 by Paul McSweeney

With the advent of social media, corporate spokespeople took somewhat of a back seat as voices of authority. They had given way to peer-to-peer recommendations. Even with a resurgence in CEO and PR credibility, Google is still the source which … Continue reading →

Posted in How-To: Social Networking, PPC Advertising, Social Media, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing | Tagged , , , , , | Comments Off