Monthly Archives: January 2011

How do you measure your social media efforts?

Posted on Monday, 31 January 2011 by Paul McSweeney

Companies are frantically jumping on the social media bandwagon. Blog posts here, tweets there. But not all are stopping to measure whether their efforts are actually having any sort of effect or not? Actual bottom line sales from social media … Continue reading →

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David can win out against Goliath in social media

Posted on Friday, 28 January 2011 by Paul McSweeney

One of the unique things about social media is it’s ability to completely level the playing field for companies in competition. Cost is not an impediment for small businesses. The social media platforms are free-to-use in the main. The main … Continue reading →

Posted in How-To: Social Networking, Social Media, Social Media, Social Networking | Tagged , , , , , | 1 Comment

What’s in it for your customer?

Posted on Tuesday, 25 January 2011 by Paul McSweeney

Your customers expect you to have a presence in social media nowadays. Indeed, research shows that people are more inclined to do business with you, if you have the social media tools on your web site. But that is not … Continue reading →

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Elvis would disagree..but we recommend a little MORE conversation!

Posted on Monday, 24 January 2011 by Paul McSweeney

In these social media times, conversations are taking place all the time. Whether you are involved or not, there is most likely a conversation taking place right now; either about something highly pertinent to your business, or indeed your business … Continue reading →

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Asos is opening a fully stocked Facebook shop

Posted on Wednesday, 19 January 2011 by Paul McSweeney

Paul Marsden, author of Social Commerce Today, has recently written an article discussing how the UK has been relatively slow on the uptake as far as social commerce is concerned. Social Commerce set to grow in 2011 Asos , a … Continue reading →

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Facebook is the future for business, but needs to be done properly

Posted on Tuesday, 18 January 2011 by Paul McSweeney

Profiles are for people. Pages are for brands. Certainly, in the past 12 months, more and more businesses have jumped on to the Facebook bandwagon. Realising that many of their customers were actively using Facebook, they set up pages for … Continue reading →

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Become an influencer..make that your goal for 2011 and watch online sales rocket!

Posted on Friday, 7 January 2011 by Paul McSweeney

Influence Social Media Depending upon your business, you will no doubt have a call to action, which is your goal in terms of emarketing. It may be more sales, more enquiries, more referrals etc. No matter what your goal is, … Continue reading →

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Happy New Year – this calls for a new emarketing approach..

Posted on Tuesday, 4 January 2011 by Paul McSweeney

Wishing all our readers a prosperous 2011. No doubt, you have been giving consideration to how you can take your business forward in the coming year. For those of you with an ebusiness, we are planning a series of posts … Continue reading →

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