Yearly Archives: 2010

2011- a bumper year predicted for Social Commerce

Posted on Thursday, 28 October 2010 by Paul McSweeney

Social Commerce is huge business. And this is only set to continue.  Personally, I think B2B social commerce will take off properly next year. The increase in people starting their own business following redundancy from the public sector, will make … Continue reading →

Posted in Facebook, M-Commerce, Social Commerce, Social Media, Social Networking | Tagged , , , , , , , | Leave a comment

The social consumer..a real influencer

Posted on Monday, 25 October 2010 by Paul McSweeney

I have just been watching a great video with Phillip Kaplan and Brian Solis. They are both highly regarded thinkers in the field of new media. The video talks about the rise of social commerce, and in turn, the level … Continue reading →

Posted in Facebook, Social Commerce, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , , | Leave a comment

Social commerce has 4 stages:

Posted on Thursday, 21 October 2010 by Paul McSweeney

Most companies are starting to get switched on to the selling opportunities presented by social networking and social commerce. We have identified 4 key elements to it. By the way, experts in the field say that most companies are still … Continue reading →

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Why you have to have a social media strategy

Posted on Wednesday, 20 October 2010 by Paul McSweeney

Social media, whether it’s Twitter, Facebook, LinkedIn, YouTube or other sites, has changed people’s lives. Countless articles have highlighted stories of consumers who found in this technology new ways to express themselves, connections to large numbers of people and even … Continue reading →

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Social media SEO – going that extra mile to reach customers

Posted on Tuesday, 19 October 2010 by Paul McSweeney

Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural … Continue reading →

Posted in Facebook, Online Marketing, PPC Advertising, Search Engine Optimisation, Social Media, Thoughts & Opinions | Tagged , , , , , , , , , , , , , , , | Leave a comment

SEO- we can help you get new business via your web site

Posted on Monday, 18 October 2010 by Paul McSweeney

Small business SEO (search engine optimization) is important for any small business trying to rank high in the search engines. A high rank means more people find you. The more people find you, the more you’ll sell. And we all … Continue reading →

Posted in E Mail Marketing, Facebook, Online Marketing, Search Engine Optimisation, Traditional Marketing | Tagged , , , , , | Leave a comment

Selling on Facebook – the issues that need addressing

Posted on Friday, 15 October 2010 by Paul McSweeney

Facebook is fast becoming one of the biggest digitial shopping malls around. Today, we take a look at some of the main issues sellers face: Why Sell on Facebook: A: 500M+ users, 50% log on every day, web’s most visited … Continue reading →

Posted in E Mail Marketing, E-Commerce, Facebook, Social Commerce, Social Media, Social Networking | Tagged , , , , , , , , | Leave a comment

Using social commerce tools to enhance traditional marketing initiatives

Posted on Thursday, 14 October 2010 by Paul McSweeney

Probably the most common buzz words with the online marketers these days are social marketing, online social interaction and social media. But what this prefix ‘social’ actually means for any business is a big question mark. All these basically come … Continue reading →

Posted in Facebook, Social Commerce, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , , , , , , | Leave a comment

Virtual goods enjoy a real-life boom

Posted on Wednesday, 13 October 2010 by Paul McSweeney

Even as consumers continue to pinch pennies in the wake of the recession, spending on virtual goods is booming through sites such as Facebook and apps on the iPhone. The total US market size for virtual goods will reach $2.1bn … Continue reading →

Posted in Facebook, Social Media, Social Networking | Tagged , , , , , , , , , | 2 Comments

Three Tuns Brewery Celebration ….

Posted on Thursday, 7 October 2010 by David Harrison

Last Friday I had the pleasure of attending the unveiling of a plaque to celebrate the saving of the Three Tuns Brewery. Not only does this brewery make fantastic beer, but one of the owners is a really good mate, … Continue reading →

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