A recent poll on the Sony Ericsson Facebook page has revealed that mobile games and social media are the most popular form of smartphone application with the brand’s fan base.
The Android application Angry Birds was one of the most popular games with the Facebook community, as well as social networking apps such as Facebook and Twitter for Android. Sony Ericsson’s signature Android applications Timescape and Mediascape were also regular favourites, as well as email clients and messaging apps such as eBuddy.
Since the advent of smartphones, apps have begun to take the world by storm, facilitating online activity and providing instant entertainment and casual gaming right from users’ pockets. With a total of four handsets now available on the acclaimed Android platform, Sony Ericsson is a firm evangelist of mobile applications, illustrated by its weekly feature on Facebook, App of the Week.
Ben Padley, Head of Digital and CRM for Sony Ericsson, said: “It’s no surprise that social networks have a major role in our fans’ use of mobile applications, such is the popularity of social networking amongst our core demographic.
“In addition, through our various Facebook initiatives such as Fan of the Week, we have seen that our fans love to be creative and share their content and experiences with other fans on the page, so it’s no surprise that they enjoy using our signature Timescape and Mediascape applications either.”
Aside from the Facebook page, fans can also get all of the latest news regarding Sony Ericsson products and services via both the Sony Ericsson Twitter feed, and also the Sony Ericsson YouTube channel.
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