You, or one of your colleagues/employees, have long since set up the Twitter account, the Facebook account and the company’s LinkedIn’s page. The more daring among you, may even have been updating the company blog sporadically. But no results. No real noticeable increase in customer enquiries or sales. You are on the verge of giving up…and your opinions on social media and its effectiveness for your business have started to turn negative.
So who are you gonna call? Us…
Why? What difference can you make?
We come in, and this is roughly what we do in our introductory meeting. Listen to you, your issues and your objectives. Then we would let you know how we could help.
With everything, you need to have a plan. A social media strategy would help define where you are going; and the stages in which you can complete the tasks step-by-step.
But it’s not as easy as that. Time is a major constraint. Small business owners have too many things to do already. They cannot take themselves away for a few days to swot up on social media, and then give an 1hr/day to managing their company’s social media activities and online reputation. It’s just impossible. And taking a staff member away from their everyday tasks for the same purpose; is an important business decision, which undoubtedly will have an opportunity cost.
The lack of time is creating another barrier to progress.; Knowledge. You need the time to build up the knowledge base, to work an effective strategy. Facebook may not be the right target audience for you. But it may well be many hours wasted, with no measurable results to show for your efforts, before you reach that conclusion.
So, Morello has been set up, to solve these issues. We figure that not only can we provide a social media management service in a more cost-effective manner than yourselves (remember the time and knowledge factors), but we can provide you with measurable results and ROI every step of the way. Your strengths lie in managing and driving your business forward. Our strengths lie in marrying your business objectives with an effective and measurable social media strategy tailored to your goals.
How can we do this for you?
- Sit down with you to gain an understanding of your business and your objectives. What is it that you want to achieve, and then we can determine which areas of social media can fit into your overall objectives?
- Create a strategy for your social media activities broken down into very specific and measurable objectives along with target dates.
- Build and engage a community based around your products and services through targeted social media marketing.
- Manage your online reputation on an ongoing basis.
Social Media offers an unparalleled opportunity to engage with an empowered community of potential customers. But in return, they expect fresh and interesting content and platforms for discussion with their own networks. They will do the work for you…promote and share your brand; but you need to give them some calls to action. A pretty Facebook page or a Twitter account won’t suffice. Give us a call if you want to gain a whole new network of active marketers for your business.
The next meeting, we will have a framework of a social media strategy to fill in together…Your input will maximise our output for you…as the next blog post will reveal… 