Monthly Archives: September 2010

How social commerce cross-selling can drive e-commerce

We found this great article through Zuupy that we wanted to share with our own readers.It shows clearly how social commerce can be leveraged to enhance your existing e-commerce activity. The concept of leveraging on existing customers and advocates to … Continue reading

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How the travel industry in the USA uses social media to reach new customers

Booking a flight? Go on Facebook. Running late to the hotel? Send a tweet. Hotels, airlines and other segments of the multibillion-dollar travel industry are aggressively tapping into social media, ramping up their use of online sites such as Facebook … Continue reading

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F-commerce will enable you to leap above the competition

F-commerce, the ability to purchase services and products via Facebook, will have a significant impact on the use of social media in business as more brands integrate it into their sales strategies. Delta Airlines recently announced that it had launched … Continue reading

Posted in E-Commerce, Facebook, M-Commerce, Social Commerce, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , | Comments Off

5 simple steps to building your social media marketing plan

When any new technology gets rolled out — whether it’s e-mail, text messaging or social media — it takes some time for best practices and effective strategies to cement themselves. And while many businesses (of all sizes) are still looking … Continue reading

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B2B companies should not ignore social media

For business communicators, Twitter followers and Facebook friends will never match consumer audience heights. But don’t ignore the opportunity. The massive popularity of social networking requires marketers and communicators to deploy new creative strategies to help clients find and rally … Continue reading

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Hello world!

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