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Monthly Archives: July 2010
When will shopping become truly social?
The concept of “social” shopping / commerce has been circulating for a few years, but the idea has yet to reach critical mass. Given how intertwined the purchase consideration process and social media have become, it is surprising that social … Continue reading
Posted in M-Commerce, Social Commerce, Social Media
Tagged advocacy, Amazon, awareness, coupons, deals @earlybird, engagement, Facebook, kaboodle, Social Commerce, social shopping, Twitter, universal like button, woot
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Facebook agrees to child safety "panic" button
Facebook has announced it will allow a “panic button” application on its site. The button, aimed at children and teenagers, will help them report abuse to the UK Child Exploitation and Online Protection Centre (Ceop) and Facebook. The launch follows … Continue reading
Posted in Facebook, Thoughts & Opinions
Tagged ceop, Facebook, online safety, panic button, viral
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Social Location Marketing: How can it benefit in B2B?
As with so many channels within social media, social location marketing, the process of utilizing Social Location Sharing platforms such as Foursquare, Gowalla, MyTown and others as a marketing channel, seems most difficult for the B2B sector. Meanwhile, the opportunities … Continue reading
Posted in E-Commerce, Online Marketing, Social Commerce, Social Media
Tagged B2B, B2C, foursquare, gowalla, marketing channel, MyTown, social location marketing, social location sharing
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How to start benefiting from social commerce via Facebook
Facebook is where your customers are. And social commerce is rapidly on the increase. So we thought, we would put together a few ideas as to how you can meet in the middle of this growth; and benefit! 1) Integrate … Continue reading
Posted in Facebook, Online Marketing, Social Commerce, Social Media, Social Networking
Tagged E-Commerce, Facebook, like application, Social Commerce, trust
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Twitter is now into e-commerce
On Tuesday Twitter unveiled its first foray into selling products. The company announced @earlybird Exclusive Offers, which will be time-sensitive deals on products and events that will appear on the @earlybird Twitter account. People can follow that account to get … Continue reading
Posted in Facebook, M-Commerce, Social Commerce
Tagged @earlybird, Amazon, Dell, E-Commerce, Gilt, groupon, private sales, Twitter, woot
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Attract more customers through a relevant newsletter
Many of us subscribe to online newsletters and attend events to increase our business knowledge. Some companies have even combined the two to great effect. Perhaps you could do the same for your customers? Your customers are no doubt hungry … Continue reading
Posted in E Mail Marketing, Thoughts & Opinions, Traditional Marketing
Tagged business knowledge, events, feedback, Google Analytics, newsletter, online measurement, real time, virtual circle
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Who will rule the world? Facebook or Google..
You can be sure that one of them will. But both have conflicting strategies toward achieving supremacy. Both are incredible companies. There is no doubt about that. They have changed the world. But each has a profoundly different vision. At … Continue reading
Posted in Facebook, Thoughts & Opinions
Tagged data, empowerment, Facebook, Google, government, privacy
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Apple's iAds set to herald a new dawn
Last week, it was announced that the 5 billionth person in the world now has a mobile phone. Not only is this a staggering number in itself, but I think it has great implications for future advertising budgets. Traditional advertising … Continue reading
Posted in E-Commerce, Facebook, M-Commerce, Social Commerce, Social Media, Thoughts & Opinions, Traditional Marketing
Tagged advertising, Apple, iAds, mobile advertising, mobile commerce, mobile users, nissan, PwC, sales, sears
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Post by Voice
Ever been in a remote location and wanted to update your blog/site, but couldn’t get Internet access to use your favourite phone app or even enough connection to go through posting by email, well assuming you have a WordPress.com hosted … Continue reading
Posted in Aside, Thoughts & Opinions
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The social future of loyalty rewards programmes
A new social twist on loyalty rewards programmes has been announced – the launch of Topguest, a new service that will allow people to use their favorite location-aware social networks for something more than tricksy points, badges, mayorships and the odd … Continue reading
Posted in Facebook, M-Commerce, Online Marketing, Social Commerce, Social Media, Social Networking, Thoughts & Opinions
Tagged cnet, Facebook, foursquare, Google, gowalla, location networks, location-based service, louis vuitton, loyalty programmes, luxury brands, marc jacobs, mobile vouchers, reward points, social networks, Sony, standard hotels, TechCrunch, Topguest, Twitter, whrrl, World Cup, yelp
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