Facebook is where your customers are. And social commerce is rapidly on the increase. So we thought, we would put together a few ideas as to how you can meet in the middle of this growth; and benefit!
1) Integrate the Facebook Like button to any product description page.
This is a must for any e-Commerce site. It is easy to implement, and an instant win.
2) Advertise on Facebook to drive traffic directly to your product pages.
3) Use Facebook Login for your e-Commerce site
Facebook Login is a great way to authenticate people on your eCommerce site. This functionality does not only enable the easy sharing of thoughts and likes on your products, but is also a great win if you want to increase your user base fast. It is an ease of use for visitors in order to quickly login to your site in one click.
4) Build your eCommerce application on Facebook
Companies are planning to develop their own applications on Facebook. An e-Commerce application on Facebook has three major advantages,
- Presence: Your customer is already there (They don’t come to your web site every day)
- Ease of use: Making it simple for your customers to shop, “fish where the fish are”.
- Trust: People may well have less trust issues on the Facebook space than your company-specific domain.
If you have not already applied social commerce tactics for your company or are resisting social commerce reality, please don’t hesitate to get in touch. We can help smooth you into the process by assisting in setting up your Facebook presence!