Monthly Archives: July 2010

Social media marketing is catching on

Posted on Friday, 30 July 2010 by Paul McSweeney

Social media is becoming an important marketing tool for businesses, and now that Foursquare is starting to draw a following in the UK, some companies are trying to take advantage. Foursquare has been around since March 2009, but it wasn’t … Continue reading →

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Have you got social influence?

Posted on Thursday, 29 July 2010 by Paul McSweeney

This has been playing on my mind for some time now. Social commerce has taught us that the companies who listen to their customers and then sell, are the ones that succeed. That is nothing new; but social media has … Continue reading →

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Foursquare..a stalker's dream or genuinely useful?

Posted on Wednesday, 28 July 2010 by Paul McSweeney

Foursquare is the latest social networking tool to generate online buzz. It promises something new. It leads the way in a wave of “geolocative” social networking tools. In addition to offering the communal connectivity of Twitter and Facebook, Foursquare also … Continue reading →

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Google now lets you search images

Posted on Tuesday, 27 July 2010 by Paul McSweeney

Google has debuted their new visual search for Google Images (images.google.com).  It looks a lot like the image search function in Microsoft’s Bing.  Rather than a rip-off, though, Google’s search goes a step further than Bing and includes a lot … Continue reading →

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Dispelling 4 top myths of social media

Posted on Monday, 26 July 2010 by Paul McSweeney

As it becomes clear (at last!) that message control is dead, corporations in every industry are scrambling to learn about social media so they can incorporate it into their marketing mix. Fear and misconception abound. Here are the top four … Continue reading →

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Facebook reaches 500m users milestone

Posted on Friday, 23 July 2010 by Paul McSweeney

Facebook reached a major milestone this week with five hundred million users signed up the social networking site. The internet site was started six years ago by Mark Zuckerberg with only a few hundred users. But in the last 15 … Continue reading →

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Tapping social media for your market research

Posted on Thursday, 22 July 2010 by Paul McSweeney

The failings of survey panels are nothing if not well-known to market-researchers and clients alike, but still they remain widely used—albeit expensive and slow—tools for collecting data. Aiming to provide higher-quality results at a lower price, Chicago-based Lab42 conducts its … Continue reading →

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A new social commerce opportunity – a marketplace for selling unused coupons

Posted on Wednesday, 21 July 2010 by Paul McSweeney

Just as Yipit, DealRadar, and DailyFlock have emerged as clearing houses for group-buy deals from Groupon, LivingSocial et al, the group-buy phenomenon has given rise to another new business opportunity – marketplaces for buying and selling purchased-but-unused group-buy vouchers. New … Continue reading →

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Social Commerce- how to gauge the effectiveness of user-generated content

Posted on Tuesday, 20 July 2010 by Paul McSweeney

Here are two ways we recommend organizations measure real success. Do Before-and-After Comparisons It’s possible to compare key metrics – such as average order value, sales conversion, and traffic to the product page, among others – before and after user-generated … Continue reading →

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34% of e-retailers say social marketing has increased sales, study says

Posted on Monday, 19 July 2010 by Paul McSweeney

The 34% of online retailers who say social marketing helps to increase sales participate in five or more forms of it-the most common being social network pages, customer ratings and reviews, and blogs-compared to fewer than four by retailers who … Continue reading →

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