Monthly Archives: June 2010

World Cup Title boosts Facebook gaming

The first big video game franchise to appear on a social network was launched last week when FIFA Superstars , a football World Cup game, went live on Facebook. After the success of virtual pets, farms and mob warfare, the … Continue reading

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Smartphones are making retailers think again.

Asda, the UK supermarket chain owned by Walmart, launched a new “price guarantee” campaign a few weeks ago. This enables shoppers to access a price comparison website to check their overall spending during the store against leading competitors such as … Continue reading

Posted in E-Commerce, Facebook, M-Commerce, Online Marketing, Social Commerce, Thoughts & Opinions, Traditional Marketing, World News | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

8 "social tactics" you can use to drive more sales

We have discussed before in this blog, how important it is to have a clearly defined social media strategy. In large organisations, social media marketing accounts for roughly 1-5% of digital marketing budgets; and this figure is increasing, as companies … Continue reading

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Is your business making full use of technology? Case Study: Dell

Now here is an incredible statistic. Dell carries only about 7 days of supplies/ inventory. A typical company might have 30 or 50 days of inventory. ” That makes a difference in our cash flow, in our ability to have … Continue reading

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Did Amazon miss the boat on Social Commerce?

Few will dispute Amazon’ s role as the current king of the e-commerce space.  Many of the leading lights in social commerce, were present at the TechCrunch Disrupt conference in New York last week, where they discussed the idea of … Continue reading

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