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Monthly Archives: June 2010
How to use Twitter for business: Case study:Pepsi
@Pepsi or @PepsiCo Pepsi may be a classic brand, but it’s using 21st century tools to collaborate and build relationships with customers. For years, PepsiCo, has had a toll-free number that consumers can call to share product feedback. People call … Continue reading
Posted in Online Marketing, Social Media, Social Networking, Thoughts & Opinions
Tagged brand engagement, brand ownership, consumers, conversations, customer feedback, emerging media, measuring success, pepsi, Social Media, Twitter
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Advertisers embrace social networks
Advertisers and their agencies have embraced Facebook and Twitter, as social media reaches a size and scale few brands can ignore. Many leading brands have used some form of social media, which agencies contrast with traditional advertising slots bought on … Continue reading
Posted in Facebook, Online Marketing, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing
Tagged advertising agency, brand engagement, coca-cola, earned media, Facebook, pantene, promoted tweets, Social Media, social networks, traditional advertising, trending topic, Twitter, unilever
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Three Tuns Brewery gets great review!
Regular readers will know what a great fan of The Three Tuns Brewery we are – great beer and John Russell is one of my oldest mates – in time known, not years old! This is just a quick post … Continue reading
10 tips on how to keep focused on social media marketing
Some of our clients tell us how frustrated they can get with all this social media stuff. Despite the hours they spend on it, they just don’t seem to engage in as many conversations as they had envisaged at the … Continue reading
Posted in E Mail Marketing, Facebook, Online Marketing, Search Engine Optimisation, Social Commerce, Social Media, Social Networking
Tagged Blog, brand promotion, channel optimization, enewsletter, engagement, Google Caffeine, Linkedin, measuring, SEO, Social Media, social media marketing, Twitter
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Facebook looks for growth in China and Russia
Facebook is looking east for its next phase of expansion, as the US company prepares to take on entrenched competition in China, Russia and Japan to become the first social network company to connect 1bn people. After relying largely on … Continue reading
Posted in Facebook, M-Commerce, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing
Tagged 1bn people, Cannes, china, digital marketing, Facebook, location data, mixi, mobile web, organic growth, russia, Social Media, tencent qq, vkondakte
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Some tips on social media best practice for business.
Social networks and blogs are changing how consumers find places and services, how and where they share their experiences, and eventually, where they will spend their time and money. Without an understanding of, and participation in, social networks, you can … Continue reading
Posted in E Mail Marketing, E-Commerce, Facebook, Search Engine Optimisation, Social Commerce, Social Media, Social Networking, Thoughts & Opinions
Tagged consumers, conversation, customer engagement, keywords, online presence, participation, Social Media, social networks, websites
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How to keep selling online through the economic downturn
After years of growth rates of in the double digits, e-commerce sales are projected to increase at a single-digit pace from now until 2012. There are two forces acting toward this trend: the economic downturn has added additional downward pressure … Continue reading
Posted in E Mail Marketing, E-Commerce, Facebook, Social Commerce, Social Media, Social Networking, Thoughts & Opinions
Tagged Amazon, blogs, double digit growth, E-Commerce, economic downturn, internet retailing, jeff bezos, multi-channel selling, online shopping, ROI, social marketing, social networks, Teenagers
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Social networks need users' trust before they part with cash
Facebook’s plan to introduce a currency called Facebook Credits will encourage people to spend on social networks but is a long way from becoming an activitymost people are comfortable with. In February, Facebook announced in a blog post the beta … Continue reading
Posted in E-Commerce, Facebook, Social Commerce, Social Media, Thoughts & Opinions
Tagged Dell, Disney, easyjet, Facebook credits, micropayments, paypal, Social Commerce, virtual currency
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Amazon is moving upmarket
Amazon is relaunching its online clothing and shoe business with a focus on high-end style as it vies with rivals such as Yoox and Net-a-Porter in the expanding online fashion market. US online sales of clothing, shoes and accessories increased … Continue reading
Posted in World News
Tagged Amazon, apparel, clothing, ebay, flash sale site, Gilt, Hautelook, reviews, Rue La La, storefront, videos
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WordPress 3.0 "Thelonious"
It’s finally here. Version 3 of WordPress. There’s more details on exactly what is new at the WordPress Development Blog but I wanted to share what I believe are the highlights.