We have discussed the importance of online media monitoring before in our blog; but we continue to be astounded by how few companies actually do this on a regular basis. It is more important now that social media is so prevalent. There are a number of reasons for this. Before, a brand owner had to contend with what professional journalists would say about them in the recognised press; but now brands can be subject to the “amateur” user-generated content from blogs, tweets and review sites. This is a growing market, as more and more companies realise that they have to be ever-vigilant!
Our Social media monitoring service can track what people are saying about your brand, product or competition.
We adopt our social media monitoring methodology, which utilises the best social monitoring tools in combination with a human review process to:
- Measure the volume of conversations. Track trends and share of voice, make better business decisions faster.
- Understand sentiment. Determine whether brands are receiving positive, negative or neutral commentary from bloggers, investors, customers and prospects.
- Identify risks early. Control crisis management and brand reputation.
- Optimise campaigns. Measure the success of online and offline campaigns, plus help create new propositions.
Top reasons to use social media monitoring
Below is an interesting table that highlights the need for better consumer insight, competitive intelligence and increased return on marketing investment asejust some of the key drivers for monitoring consumer word of mouth online.
To find out how we can monitor the perception and impact of your brand and competitors within consumer generated media, please contact us or phone on +44(0)1694 724899