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Monthly Archives: May 2010
Engaging via Social Media need not take all day
Monitoring your business’ social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time. It’s entirely … Continue reading
Posted in Online Marketing, Social Media, Social Networking, Thoughts & Opinions
Tagged Delicious, Facebook, Flickr, Google Alert, Google Reader, Linkedin, rss feeds, Social Media, social media engagement, tweetdeck, twitter search
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Shoppers increasingly online via their phones..
JC Penney , the mid-price US department store chain, invested heavily on digital initiatives last year. It is now at the edge of digital retailing. Target and Walmart are also in the throes of an extensive investment programme into this … Continue reading
Posted in E-Commerce, Online Marketing, Social Media, Thoughts & Opinions, Traditional Marketing, Web Development
Tagged digital infrastructure, digital retailing, E-Commerce, iPhones, M-Commerce
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Talk is no longer cheap in the social media community: Conversations are now Markets
We’re seeing an advertising revolution like we’ve never experienced before. Banner ads, adsense, flash messages, coupons, direct mail, spam mail or anything that the advertising and marketing industries have thrown at us in the past simply don’t work anymore. Advertisers can … Continue reading
Posted in E Mail Marketing, Facebook, Online Marketing, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing
Tagged advertising, brand, conversation, direct marketing, empowerment, innovation economy, Online Reputation, Social Media
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Does blogging work? – showing a client it does!!!
As you know we at Morello Digital are big fans of blogging. One of our favourite clients Burgoynes is starting out on this social media road so we are providing a degree of training today. By the way if you … Continue reading
Posted in Client News, Social Media
Tagged Burgoynes, Morello Digital, Wedding marquees, weddings
1 Comment
Starbucks – leading the way in f + m commerce…
Starbucks is the latest brand to open up an f-commerce store (Facebook e-commerce), and it’s slick; offering perhaps the best online purchasing experience on Facebook to date, and with a mobile commerce dimension. Fully integrated into Facebook (not merely a storefront), … Continue reading
Posted in E-Commerce, Facebook, Online Marketing, Services, Social Media, Social Networking, Thoughts & Opinions, World News
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Organic SEO- it's not free but well worth the time ..
Organic SEO is not a cheap option when it is done properly. However, the increase in traffic and leads is unbelievable. The ideal business scenario would be to rely purely on word of mouth and leads generated through Google organically. … Continue reading
To succeed with social media; you must change your mindset…
Social media is, in many ways, a solution to some of the problems we’ve created ourselves. The divide we’ve created between the company and the customer is one of our own design, and social media is helping to shorten that … Continue reading
Peer-to-peer selling..what's the next big one?
Popularised in the early days of the Internet by sites such as Napster, the advent of social networks has provided opportunities for peer-to-peers selling across a whole number of businesses; that you wouldn’t have thought possible. Ebay has been the … Continue reading
Posted in Facebook, Online Marketing, Social Media, Social Networking, Thoughts & Opinions, World News
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How can I manage my own online reputation?
In the digital world, expect your clients, new boss, and recruiters to review your online footprint. In fact, a Microsoft study “showed that 70 percent of hiring managers have rejected candidates because of what they found on line. It’s not … Continue reading
Posted in Social Media, Thoughts & Opinions, World News
1 Comment
The future of Facebook Commerce – Case Study:Levi's
Facebook has recently launched a number of new initiatives in a bid to increase their domination of the web. One of the one’s that has come to the fore is the ability for organisations with fan pages to display and … Continue reading
Posted in E-Commerce, Facebook, Social Media, Social Networking, Thoughts & Opinions, World News
Tagged E-Commerce, f-commerce, Facebook, Levi's, virtual currency
2 Comments