Monthly Archives: May 2010

The power of Mothers in social networking.

Young mothers active in social networks are potentially a formidable force. New online social networks have shifted the traditional dynamics of the consumers products businesses in particular, and on occasion, have undermined a brand’s ability to shape public reactions. Take … Continue reading

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Using social media to the max!

E-tailers are constantly searching for new ways to connect and build a long lasting relationship with their customers. However, a close examination reveals that they fail to use even the existing social commerce tools to the optimum. A quick look … Continue reading

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The experts predict a massive rise in social commerce.

Silicon Valley uber-VC John Doerr said today “we are on the verge of a massive reinvention of the Web” that will call forth social entrepreneurs in rising numbers to take the convergence of social media and mobile technology and create … Continue reading

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Investment Funds target online shopping groups.

European venture capital companies are making a bet on online shopping clubs, with more than $377m invested in the fledgling sector over the past three years. The latest addition to the growing list of buying club start-ups is Keynoir , … Continue reading

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Social Media Monitoring: You need to be doing it!

We have discussed the importance of online media monitoring before in our blog; but we continue to be astounded by how few companies actually do this on a regular basis. It is more important now that social media is so … Continue reading

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Google TV is coming.

If there’s one entertainment device that people know and love, it’s the television. In fact, 4 billion people across the world watch TV and the average American spends five hours per day in front of one*. Recently, however, an increasing … Continue reading

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Japanese miles ahead in terms of using mobiles as shopping tools.

Consumers in Japan have used their mobile phones as shopping tools for the better part of a decade. Their experiences may well hold lessons for us, and for other countries. The QR bar codes now being introduced in Europe and … Continue reading

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Users' trust of online news rises.

British web surfers say they now trust online news more than television bulletins and newspapers, ignoring the adage to never believe what you read on the internet. A survey by Ofcom, also found that half of the UK population had … Continue reading

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Social Networking via your Smart TV…the future is closer than you think:

A year from now, according to Intel, television will have been reinvented by a concept it calls, Smart TV. Google and Intel are widely expected to announce a significant breakthrough into consumer electronics and the broadcast industry with the announcement … Continue reading

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Social Media and the whole privacy issue..why it matters.

There has been so much talk in the social media world as well as the main newspapers recently about Facebook and the issue of privacy. My view is that the principal social networking sites need to step to the plate … Continue reading

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