How can we as a web design agency help you maximise the potential of your social networking pages? For us, the key to a successful social networking strategy is ongoing interaction of users with your company.
With this in mind, you should start to view these pages as an integral part of your web site. Another way for your users to engage with you, whether it be for customer service, product reviews, or other relevant content that you upload to these areas.
To get users to interact with you, we suggest enabling several important functions. Allowing your customers to leave their own product reviews, invite them to provide input on new products you plan to introduce, or to share their shopping carts with friends. Facebook and the like, to a certain extent, already provide the community part. It is up to you to provide the interactive and engaging elements. Facebook, Twitter, and MySpace, for example, they bring the people to you. So you should leverage that by targeting your audience within these communities and providing them with what they want.
So take a look at your current web sites, and think of innovative ways, you can invite users to comment upon your products or share information with their friends. Get their input..they are your customers after all!