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Monthly Archives: April 2010
AOL make $850m mistake!
In 2008, the couple that set up the social networking site Bebo, sold out to AOL for $850m. Not bad for a few years work! It was an eye watering figure at the time, but this seems a lot worse, … Continue reading
Posted in Social Media, Social Networking, Thoughts & Opinions, World News
Tagged AOL, Bebo, Facebook, Google, IPO, Web 2.0
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Let your customers do the work for you..
Markets have now become conversations. The most trusted form of advertising today is now peer recommendation. So it is no longer constructive simply to issue information about your brand/product or service, and hope that potential customers will just take it … Continue reading
Posted in Online Marketing, Services, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing, Useful Stuff
Tagged online conversations, Online Marketing, ROI, Social Media, Web 2.0
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Social Media: Are we making the right moves?
We continue to twitter, add blogs, post articles we feel are relevant to our “followers”, but are they really out there and taking all this information in; never mind acting upon it? Social Media can be frustrating, and seem that … Continue reading
Posted in Facebook, Social Media, Social Networking, Thoughts & Opinions, Twitter
Tagged marketing, ROI, Social Media, strategy, Twitter
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Twitter and Resonation
What is Twitter’s resonation all about? Twitter has launched promoted tweets. Tweets that perform well among the user base will receive a high engagement rating called resonance. Brands can now purchase CPM based ads to promote these popular tweets at … Continue reading
Posted in World News
Tagged community engagement, conversational marketing, CPM, earned media, paid media, resonance, social marketers, Social Media, tweet monitoring, tweets, Twitter, viral loop
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Chris Evans mystery guest was Bob the Blindman!
The world as ever held it’s communal breath this morning when Chris Evans interviewed his mystery guest. Who could it be? The clue was in the debate Chris had last Friday about problems with the window blinds with Moira Stuart. … Continue reading
Posted in Client News, Thoughts & Opinions, World News
Tagged Bob the Blindman, roller blinds, venetaian blinds, window blinds
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Watch what people say about you! You may not like it!
Online reputation management (ORM) is one of the big things in the digital space at present and will only get more important – in my humble opinion! For those of you who have no idea what I am talking about, … Continue reading
Mobile on the up
There is an ever increasing use of mobile devices for interacting with the web these days. I can now update our blog, send tweets and update fb and Linkedin – all from my phone! Modern smartphones are pretty much a … Continue reading