News has come out today that LinkedIn is to follow (literally!) in the footsteps of Twitter and Facebook by introducing the “follow” button for their users to track companies.
So now, any LinkedIn user can follow a company on the network, and will receive real-time alerts from the profile in their news and activity stream. It’s very similar in theory to the act of “following” someone on Twitter of becoming a fan of someone on Facebook.
With over 45 million registered users, it is no surprise to us that LinkedIn is pushing more social features.
We think there are potential risks here for the online reputation of companies. They need to ensure their pages are updated with relevant, and fresh information all the time. There will need to be procedures in place in terms of who can update the pages, and what they can say.
What do you think?Is this something that could potentially benefit your business? To enable potential job applicants to keep an eye on the jobs coming up within your company in the near future is one use for this…can you think of any more?