We’ve started putting a few posts up on Social Media of late … no doubt there will be more to follow. Our view is that in combination with search marketing it should form an increasing part of your overall marketing mix (but we would say that wouldn’t we!) and it seems there is increasing concrete evidence to back up that view ….
Not only is online marketing’s share of spend increasing but it is at the expense of traditional advertising … as Paul mentioned the other day, people are increasingly not using newspapers as much, although I still buy them myself (!), so what is the point of advertising in them?
Pretty simple really – spend your marketing money where the people you want to reach exist!
More information, with the appropriate Forrester Research numbers can be found at http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/